Years ago I created a formula called "Triangle of Purpose" for podcasters to clearly understand why listeners would mentally subscribe to their podcast, why guests would want to be on their show and why podcasters would keep going even when they get tired or have a lot going on;

What is a "Triangle of Purpose"?

The Triangle of Purpose is the purpose of your podcast for;

• You
• Your Listener
• Your Guest

What is the MAIN selfish purpose of your podcast for you?
(can't be "help people" - has to be for you/your business)

Examples of a You centric Purpose;
money, leadership, clients, sell books, customer retention, recruiting, credibility, fame, networking, content, learn a skill

What is the MAIN purpose of your podcast for your listener?

Here are some examples for why people would listen;
to be educated, to be entertained, to be connected, to be informed, to be;
inspired, to accelerate in their career, for personal growth, to make money, to know you

What is the MAIN purpose of your podcast for your podcast guest?
(if you choose to have guests)

Examples why guests would be keen to be on your show;
get exposure, attract new customers, gain thought leadership, meet you, speak to their internal purpose, to elevate their mission

When you have this trifecta map defined it results in abundant inbound guest requests, a soaring audience of listeners and everlasting energy to produce your podcast for years to come.

Curious, what's your WHY to create a podcast?

Any questions let me know. Happy to help 🫶🎙️

The Triangle of Purpose: Unveiling Podcast Motivation

The absolute best way to make a podcast profitable is podcast ad free premium subscribers.

I’ve been looking into using @Supercast to power a private ad free podcast feed for my podcast for years. Never kicked it off because… (being absolutely vulnerable) I’m afraid no one will sign up.

How many podcasts do you listen to that you love and have never contributed to the show… I know I’m guilty of it. Only podcast I’ve contributed to is Startup Podcast back in the day and recently to the musician Ren’s Twitch feed.

That fear of no one signing up has halted me from ever trying to put myself out there to see what would happen. So afraid of looming rejecting failure. Like throwing a party no one shows up for.

2023 is the year of FK it and experiment. It’s the year to take my ego out of things as much as possible and just lead and lean into being the loving artist that I am.

Terrifying, but I’m sure by years end I’ll feel so much more fulfilled rather than the agony of chasing perfection. An empowering conversation yesterday with @IssaKhari helped me a lot to embrace the artist I am. (thank you)

Sooooo my question for you… do you pay/donate to any podcasts?

If you contribute to podcasts, what inspired you to take that leap. Did they have some cool feature you wanted. Like when I paid for the Startup Podcast it came with a tee. And if you haven’t contributed to your fave show, why’d you decide it’s not that important to you.

Would be so helpful to hear your perspective on why you do or don’t contribute to podcasts (and YouTube channels).

Best Way to Monetize a Podcast is Private Feeds

Here’s 14 Benefits of Podcasting 🎙️ for companies and execs; (that don’t rely on podcast audience size)

Even a podcast with zero listeners has A LOT of value…

1.  Podcast episodes are amazing for SEO on website blogs.

2.  Great way to connect with people otherwise inaccessible.

3.  Opportunity to have thoughtful present conversation which is very fulfilling.

4.  Repurpose content. Accelerate content creation for other platforms by repurposing podcast episodes.

5.  Public Relaitons. Use clips of podcasts to pitch your company or team for media opportunities.

6.  Sales. Use your podcast to build trust with potential clients after sales calls.

7.  Practice being interviewed. As thoughtleaders knowing how to handle an interview is essential.

8.  Practice the elevator pitch. On podcasts you have to share what you do so it’s an effective way to work out the wording for your pitch.

9.  Document your journey. Podcasting is a time capsule.

10.  Learn media creation. Producing content is hard. Podcasting can be a low cost way to dabble in content creation to discover costs, timelines, music, production style, format, editing, scripting, long or short form, tasks you like and don’t like, etc.

11.  Creative expression. Sometimes it’s just nice to create solely to be playful.

12.  Train yourself how to interview guests. This comes in handy to lead your company well, inspire your team and create dynamic company culture.

13.  Network with other podcasters. The podcasting community is super friendly and connective. (@arithisandthat) is a great first point resource to connect with other podcasters.)

14.  Make unexpected contacts that lead to speaking opportunities globally.

Which ones am I missing?

What are some more benefits of podcasting that come to mind for you that have nothing to do with listenership.

14 Benefits of Podcasting 🎙️ for companies and execs; (that don’t rely on podcast audience size)

I’m an “artist of human connection”. This means people and atmosphere are my paint and venues are my canvas.

When I create my art I feel tapped into another power that has nothing to do with commercialism, capitalism or ego. It’s has to do with service. Creating a unique life changing memory, fostering an energy that is unlike anything any attendee will experience elsewhere is powerful.

I’ve painted well over 400 events now. These beautiful impactful life changing moments guests will forever cherish.

This week is Frieze an immersion into the world of art and it’s culture. Someone suggested I do an artist residency. Never knew that was a possibility for me. They said what I create is called “Relational Asthetics”. I had never heard of this term.

So often I feel confused by my craft, my need to jump without looking even if it may hurt me giving all of my being to others leaving little to none for myself.

When I saw my favorite musician Ren’s post yesterday (@renmakesmusic) about his WHY creating art without needing society’s stamp of approval it brought me calm to see that I’m not alone.

Artist of Human Connection

Action sports defines my identity. Building the first action sports social network before the term “social media” took over the web has had such signifant impact in my life.

Through my startup I met my future mentor Tony Hsieh (whom I miss just about every day), attracted a team I still adore (even beyond that startup existing), learned how to produce amazing content shooting over 100 skate surf and snow videos. Discovered going viral on YouTube.

Pitched Sequoia Capital . Got to attend the very first Y Combinator before it was YC when it was called “Startup School” where I got to meet developer William Williams. The only other dev I knew at the time was my co founder. Meeting a dev was so exciting.

My startup taught me about leadership and company culture. It taught me how to raise venture money. It taught me resilience and preservance. I’m so proud of the company I built despite it not reaching the vision I had for it.

And to my first co founder Sam Ghods - I couldn’t have done it without you (thank you). And double ty for plugging me into Jason Fried and Ruby on Rails. What an iconic time in tech history.

Here’s to always being a quirky, edgy, loving, passionate, curious, connective, risk taker.

Appreciate you Oli Russell-Cowan for sharing your platform @RadSeason with me to tell my story.

There’s soooooo many more wonderful humans to mention from advisors, investors and teammates. Those are for a different post at another time. For now none of it would have been possible had Sam not taken a chance on me Day 1. 🫶

Action Sports Defines My Identity

I’d never experienced true music fandom until a friend sent me the track “Hi Ren” by @Renmakesmusic on New Years Eve. I couldn’t get enough. Played it on repeat for hours...

Ren’s music feels like a drug. Every song is so different and deeply moving. His range is unreal. Regaee, Pop, Rock, Hip Hop, Jazz and just about everything else. He does it all. Any song he covers he miraculously makes entirely his own.

There’s no song he’s made I don’t enthusiastically enjoy. They all offer something different with several unexpected elements.

The passionate love affair he has with music resonates in the vibrations of his performance. His lyrics are powerful and storytelling abilities otherworldly. It’s almost like an auditory Broadway show. I wish his songs were transformed into a live play.

His low budget music videos are the highest production quality I’ve experienced. Even old school MTV wouldn’t come close to the brilliant videos he and his cinematographer friend Samuel Perry-Falvey shoot and edit.

He produces his music all on his own without a label. I saw somewhere that about 10 years ago he was shortly signed to Sony but they dropped him because he suffers from Lyme disease. I didn’t even know what ME was until I dove into his rabbit hole.

His music teaches me empathy and courage. His talent inspires me to embrace my own creativity. To further believe in my dreams. I listen to his music and enter this meditative engaged world where anything is possible. And his fanbase seems to be a loving kind community.

Whenever I listen and listen again I feel seen. Like I’m no longer riding this life journey alone.

As a creative strumming my path to a different tune, as scary as it is, like these open “unusual” posts on social media, to trust the right people will be attracted to my work and in end it will all makes sense.

If you’re curious here’s “Hi Ren”… it will be one of the best things you’ll have ever seen https://youtu.be/s_nc1IVoMxc

I love every Ren track, they're all so different... the ones I can't get enough of and play on repeat for hours are... Crutch, Hi Ren, Sick Boi, Money Game, Heretic, Diazepam, What You Want and his covers and remixes are 🤯🔥

Ren's Music Is Like a Drug

London Writers Salon is a thriving online community that connects writers from all over the world.

Born in the pandemic, @WritersSalon has grown into one of the best online communities for writers.

Reasons why LWS is a *must join* community for new and established writers;

Founded by @paruledits and @trinetti, London Writers Salon was created to provide writers with a supportive and collaborative space to share their work, receive feedback, and connect with other writers.

When @WritersSalon first started, it kicked off with free 8am co-work writing sessions across several timezones.

There's a daily 8am writing session available for you in your timezone still going strong. LA, NY, New Zealand and more

They have welcoming and inclusive community. London Writers Salon is a safe and supportive space where writers of all levels and backgrounds are welcomed and encouraged to share their work and receive feedback from others.

Whether you are a seasoned professional writer or a beginner, you will find a supportive and welcoming community in London Writers Salon members and founders.

London Writers Salon offers a wealth of resources and support to help writers improve their craft and achieve their writing goals

This consists of accountability, coaching, peer reviews, editing, connections to established agents and authors

LWS Members can access writing prompts, tips and advice from experienced writers and recorded masterclasses to help them develop their skills.

There's opportunities for networking and collaboration with other writers. London Writers Salon provides a platform for writers to connect with each other and collaborate on projects both digitally and in person meet ups.

LWS Members can share their work and receive feedback from others, as well as join writing groups and participate in challenges and experiences including "The Artist's Way" cohort.

London Writers Salon has a lively and engaging online forum where members can discuss their work, share tips and advice, and connect with other writers.

The forum is moderated by experienced writers who provide support and guidance to members.

Opportunities to learn from experienced writers.

London Writers Salon offers a range of online courses and workshops led by experienced writers and industry professionals like Derek Sivers and Julia Cameron.

London Writers Salon member only interviews provide such valuable insights and practical advice on writing, publishing, and marketing.

We don't have to go at it alone.

In short, London Writers Salon is an invaluable resource in my arsenal to one day write a best selling book.

If you're like me, a writer, looking for support, feedback, and connections with other writers - LWS cheers us on while we achieve our writing dreams.

I've been a @WritersSalon member for a long time and love it ✍️

Whether you are just starting out on your writing journey or are a seasoned professional, you will find a supportive and engaging community by being a part London Writers Salon.



London Writers Salon; the Go To Resource for Writers

If you're trying to figure out what newsletter platform to go with...

Here's some quick observations of Substack vs Beehiiv;

Beehiiv will win in the referral and monetization game long term

- analytics
- recommendation engine
- engaged community
- internal company newsletter that spotlights it's creators

Substack is better now for consumption and short term sign ups

- ease of mobile app and desktop reading
- automatic conversion from text to audio via their mobile app so you can listen to newsletters
- getting new subscribers with their initial "new newsletter" push

If you're interested in the business of podcasting;

• New Substack called "In the DMs" by @heydannymiranda sharing how he grew his podcast to be in the top 1%
• New Beehiiv called "Get Podcast Listeners" by me 😊 with what's worked for business podcasts to grow their audience

Substack vs Beehiiv newsletter platforms

Community builders deserve to get paid 🫶
We lead with so much heart.

Burb’s new simple site builder for memberships called “Launch” is going to be an absolutely game changer for us

Here’s what @burbteam is building;

Community builders would feel so much ease if we could just focus on love, not tech.

When @drewdil shared with me he and @phildini were building a new product called “Launch” to help community builders get paid via a stupid simple membership landing page I got super excited 🤗



The best community builders prioritize member experience first

With @burbteam’s “Launch” we can easily move our membership groups to different platforms and not worry about disturbing member payments.

This means we’re not locked into one platform like Instagram or Facebook, telegram, circle, discord, WhatsApp or slack etc.

The mock-ups (on product hunt) of @burbteam’s Launch dashboard look SO CLEAN and process driven. Kinda like a virtual project manager for memberships.

It's helpful that we can easily keep track of our members payments even if we switch group platforms.

Last clutch @burbteam Launch feature was being able to set up recurring payments which is surprisingly rare.

So crazy how most software doesn’t have the ability to set up recurring memberships.

Everyone on Burb’s Launch waitlist will have the lowest transaction fee, I think it was 1%

This means when community builders get paid the majority of the membership income is going to your bank account rather than going to a fee to process the payment

Deets on @burbteam bio👀

I'm super excited to see how Burb’s simple site builder “Launch” helps reenergize and value community builders globally 🙌

Kicked off on Product Hunt today! Go there to see screenshots and deets

Tagline is “Launch your membership in minutes, not months”

GREAT WORK @burbteam 🚀

“Launch” is already #2 on Product Hunt today! Create a membership landing page in minutes with no code

Deets: https://www.producthunt.com/posts/launch-by-burb

FYI everyone who joins the waitlist will have transaction fees lowered to 1% which means more money in your bank account

🚀 @burbteam

Simple No Code Membership Site for Community Builders

"Pronoia" is my favorite word.

When I shift my perspective to pronoia it completely improves my life.

Pronoia is the belief that the universe is conspiring to support and empower you.

I learned it during an interview with @lauragaliyeva while doing my podcast live in Kazakstan

Pronoia is in contrast to Paranoia - the more common belief that the universe is out to get us and that we are constantly facing challenges and obstacles.

By adopting a pronoia mindset, I start to see the world and its challenges in a different light. Instead of feeling overwhelmed and defeated, I can see opportunities and support that are available to me.

Keeping pronoia at the top of mind leads to cultivating a more positive and optimistic outlook on life, which has a powerful impact on my well-being and attracting success.

Here are some things that have worked for me to shift my perspective to pronoia:

1.  Practicing gratitude. By regularly expressing gratitude for the things in my life, my focus is on the abundance and positivity that surrounds me.

2.  Looking for the good in every situation. Even when faced with challenges or obstacles, try to find the positive aspects and opportunities that they present that I can learn from.

3.  Surrounding myself with loving people. The people I spend time with can greatly influence my mindset and outlook on life. Choose to spend time with people who are loving and supportive.

4.  Be open to possibilities. Pronoia involves a belief that the universe is working in our favor. This means being open to new opportunities and possibilities, rather than being closed off and skeptical

example; car breaks down, your future wife/husband is at the mechanic too

By shifting our perspective to pronoia, we can start to see the world in a more positive and empowering light. This will lead us to a wonderland of greater well-being, success, and fulfillment in our life.