Years ago I created a formula called "Triangle of Purpose" for podcasters to clearly understand why listeners would mentally subscribe to their podcast, why guests would want to be on their show and why podcasters would keep going even when they get tired or have a lot going on;
What is a "Triangle of Purpose"?
The Triangle of Purpose is the purpose of your podcast for;
• You
• Your Listener
• Your Guest
What is the MAIN selfish purpose of your podcast for you?
(can't be "help people" - has to be for you/your business)
Examples of a You centric Purpose;
money, leadership, clients, sell books, customer retention, recruiting, credibility, fame, networking, content, learn a skill
What is the MAIN purpose of your podcast for your listener?
Here are some examples for why people would listen;
to be educated, to be entertained, to be connected, to be informed, to be;
inspired, to accelerate in their career, for personal growth, to make money, to know you
What is the MAIN purpose of your podcast for your podcast guest?
(if you choose to have guests)
Examples why guests would be keen to be on your show;
get exposure, attract new customers, gain thought leadership, meet you, speak to their internal purpose, to elevate their mission
When you have this trifecta map defined it results in abundant inbound guest requests, a soaring audience of listeners and everlasting energy to produce your podcast for years to come.
Curious, what's your WHY to create a podcast?
Any questions let me know. Happy to help 🫶🎙️
Espree Devora
@EspreeDevora
Girl who Gets it Done⚡️Host of top 1% podcasts 🎙️ @womenintechshow @wearelatech interviewing inspiring people in tech, 700+ episodes 💌 espree@hey.com SAY HI👋