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John Franklin

@JohnIsBuilding

Building UseKilo.com to $10M/yr | Previously built & sold 5 gyms around NYC | I talk about business building & the fitness industry

6 proven cold outreach frameworks

The most valuable marketing skill in 2022: Cold outreach. Master it and you'll 10x your income. These 6 frameworks will get you started:

Messaging people you don't know (yet) can change your life. I used cold outreach to grow my business to $3M ARR in 2 years. You can use these frameworks to: ➡️ Launch a business ➡️ Find a co-founder ➡️ Get your dream job ➡️ Meet famous people Let’s dive in.

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How to increase site conversion by 30+%

I've optimized 1,000+ gym websites. On average, 10-mins of work results in 30+% more conversions. Here's how I do it:

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17 mistakes to avoid when you're starting a business

17 mistakes to avoid when you’re starting a business:

1/ Only caring about revenue Profit > Revenue

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Here's how Chick-Fil-A generates the highest sales per store of any fast food restaurant

Here's how Chick-Fil-A generates the highest sales per store of any fast food restaurant, despite being closed every Sunday:

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Tiny improvements in your sales process can lead to big changes in revenue. Here are 6 you can make today:

Tiny improvements in your sales process can lead to big changes in revenue. Here are 6 you can make today:

Let’s say Company A sells software, has a customer lifetime value of $10,000, & a sales funnel looks like this: • 100 Leads • 50 Sets • 35 Shows • 25 Closes They make $250,000 (25 closes x $10,000) every 100 leads.

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If you're making < $10k mo from you biz, read this:

If you make less than $10k/mo from your business, read this:

You’re working hard. But… your bank account doesn’t reflect the effort. So you try a million things. & what's the result? Overwhelm, burnout, & a heaping side of anxiety. I've been there. Learn from my mistakes. Do these 3 things instead:

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7 lessons entrepreneurs can steal from Austin Kleon

7 lessons entrepreneurs can steal from Austin Kleon (@austinkleon) 👇

Austin Kleon wrote • Steal Like An Artist • Show Your Work • Keep Going His books have sold over 1mm copies. The Atlantic called him “one of the most interesting people on the Internet.” I reread all 3 books over the weekend. Here are 7 bite-sized lessons:

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Buy an agency, build a SaaS empire

These 6 founders bootstrapped 3 boring web design businesses into $1.25 BILLION in ARR. They proved that you could turn a sleepy agency business into a SaaS empire. Let's break down this underrated strategy:

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The email Jason Cohen used to bootstrap WP-Engine to $200mm A

Jason Cohen (@asmartbear) bootstrapped his WordPress hosting company, WP-Engine, to an estimated $200mm ARR. Let me show you: -Why he thinks 1,000 true fans is BS -The email that got him his first 30 customers -How to use it to grow your biz & meet interesting people

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These 6 creators have 4.6mm followers. Here's what they'd do if they were starting from 0.

These 6 creators built a Twitter audience of 4,588,184 people. Here's what they'd do if they were starting from 0:

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