Here's how Chick-Fil-A generates the highest sales per store of any fast food restaurant

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Here's how Chick-Fil-A generates the highest sales per store of any fast food restaurant, despite being closed every Sunday:

In 1946, Truett Cathy opened a diner called Dwarf Grill, where he invented the original Chick-Fil-A sandwich. Today there are over 2,800 locations. Each location averages $4.5mm in sales vs. $2.9mm for the avg. McDonald's. Why is this?

Their 1. Marketing 2. Franchise model 3. Customer service 4. Drive-thru 5. Quality separates them from the competition. Let's break down each one down.

MARKETING In 1995, Chick-Fil-A was a scrappy regional chain competing against established nationals like KFC & Popeyes. They couldn't outspend 'em, so they had to outsmart 'em. That yr, they launched the “EAT MOR CHIKIN” campaign, which helped 2x company sales in 5 yrs.

The EAT MOR CHIKIN campaign is still running today & by my back-of-the-envelop math, has racked up more than 50b impressions.

FRANCHISE MODEL • Starting a Chick-Fil-A franchise is 99.95% less expensive than other major chains • They are super selective about who they choose • Franchisees act as operators, not investors • Each franchisee can only operate 1 unit & have no other biz ventures

CUSTOMER SERVICE Chick-fil-A has ranked #1 in the ASCI's customer satisfaction poll for 7 straight years. The service is so good it’s memeable, & that creates millions in free advertising. This TikTok vid, “How Chick-Fil-A would be if they had delivery 🤣,” has 4.7mm likes.

Fun Fact: Chick-Fil-A stole the idea of saying "my pleasure" instead of "you're welcome" from The Ritz-Carlton.

DRIVE-THRU Chick-Fil-A’s drive-thru strategy is built around speed & accuracy. They use • double drive-thrus • dedicated drive-thru teams • a face-to-face ordering strategy that moves the line faster • a conveyor belt to move food from the kitchen faster

QUALITY The A in Chick-Fil-A stands for the "Grade-A" quality of the chicken. They • fry in peanut oil • use small birds which yield more juicy meat • pre-butter the buns, which creates an umami flavor • invented a hydraulic system that makes their grilled chicken juicier

Writing this thread has been my pleasure. If you liked it, follow me @JohnIsBuilding, where I tweet about all things growth.

SOURCES • businessinsider.com/chick-fil-a-best-customer-service-in-fast-food-2019-6 • businessinsider.com/chick-fil-a-third-largest-fast-food-chain-us-sales-2020-5 • businessinsider.com/chick-fil-a-third-largest-fast-food-chain-us-sales-2020-5?utm_source=yahoo.com&utm_medium=referral • thecoldwire.com/why-is-chick-fil-a-so-popular/ • businessinsider.com/the-unlikely-stars-of-chick-fil-as-most-successful-campaign-2015-7 • chick-fil-a.com/stories/inside-chick-fil-a/behind-the-scenes-of-the-chick-fil-a-drive-thru • youtube.com/watch?v=ZUdqlbQfWyg INSPIRATION @realEstateTrent 🤣