6 proven cold outreach frameworks

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The most valuable marketing skill in 2022: Cold outreach. Master it and you'll 10x your income. These 6 frameworks will get you started:

Messaging people you don't know (yet) can change your life. I used cold outreach to grow my business to $3M ARR in 2 years. You can use these frameworks to: ➡️ Launch a business ➡️ Find a co-founder ➡️ Get your dream job ➡️ Meet famous people Let’s dive in.

1/ Launch a business Jason Cohen built WP-Engine into a $500M+ company. He used one cold outreach email to get his first 30 customers—before he had a website or a product. Here’s the framework: 1. Context 2. Small Commitment 3. Add Value 4. Trigger Reciprocity

2/ Find a co-founder I had a no-code startup that was doing $150,000 in monthly revenue. I needed a technical cofounder to scale and used this framework to land a CTO/technical co-founder: 1. Context 2. Authority 3. Social Proof 4. Risk Reversal 5. Small Ask

3/ Land your dream job A college senior landed a job interview at the Morning Brew—even though they weren’t hiring—using this powerful framework: 1. Irresistible Offer 2. Scarcity 3. Free Trial 4. Risk Reversal

4/ Meet famous people Here’s the framework entrepreneur Arjun Ohri used to land a meeting with AppSumo CEO Noah Kagan : 1. Relatability 2. Authority 3. Compliment 4. Pitch 5. Social Proof

5/ Meet famous people Real estate investor Rohun Jauhar wanted to land a meeting with tech billionaire @chamath. He got creative (more on that in a moment) & used this framework: 1. Add value with no instruction 2. Have no expectations 3. Wait for them to come to you

Rohun heard Chamath was thinking of running for California Governor. So he worked with a designer to make a website for the campaign. He emailed it to Chamath with no pitch and woke up to 2 emails & a meeting request from one of the most influential people in tech.

6/ Get important people to help you Cold outreach isn’t just for people starting their careers. Here’s the framework the richest man in the world used to convince rocket expert Jim Cantrell to help him colonize Mars. 1. Authority 2. Context 3. Call to Action

BONUS: Get an answer Derek Sivers sold CD Baby for $22M in 2008. He has been cold-emailed 90k+ times. Here are his 4 tips for getting a response from important people: 1. Ask no more than one question 2. Don’t be too brief 3. Show your worth 4. Never ask to be mentored

Thanks to Liam Curley for making the visuals on this thread. If you're interested in using visuals to grow your Twitter audience, DM @liammotivado.