How to increase site conversion by 30+%

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I've optimized 1,000+ gym websites. On average, 10-mins of work results in 30+% more conversions. Here's how I do it:

1/ Optimize the hero section This is the part of a site users see before they scroll. A great hero section can convert 100x better than a good one. So how do you know if yours is any good?

Do a 5-second test. Show a user your site for 5 seconds & ask: 1. What your biz does 2. Who you serve 3. If your biz looks trustworthy 4. Where your biz is located (for local bizes only) If they can't answer these ?s, you're leaving money on the table.

Real-life example: Spend 5 seconds looking at each site. Now ask yourself: • Which gym has better service? • Which gym costs more? • Where is each gym located? • How do you buy from each gym? We haven't scrolled yet, but we've already judged each business.

If your hero section fails the 5-second test: 1. Make small adjustments 2. Retest 3. Repeat until your site passes 3 tests in a row

2/ Showcase what they do best Look at the pics. Which restaurant do you think has better pizza? Probably "Best Pizza" Why is that? You may be skeptical of a place that claims to be the best in the world at pizza AND cheesesteaks. The same is true w/ service businesses.

Which agency do you think is better at SEO? Probably the "Top SEO Agency." By specializing, they stand out from the crowd.

3/ Use great social proof Convey that you're the place to go when you need results. The better your social proof is, the more you can charge. Here's an example:

Which personal training company do you think is more expensive? "Maximum results, minimum time" charges 4x more. Why? Their social proof makes their claims more credible.

4/ Tell prospects how to buy 70% of small business websites don't have a clear call to action. Want to make more sales? Show people how to buy. Ex. Look at these two barber shops Which one are you booking an appointment at? Probably the one that actually lets you book.

TLDR If you want your site to do more selling: 💰Pass the 5-second test 💰Showcase your core service 💰Have great social proof 💰Tell prospects how to buy