These 6 creators built a Twitter audience of 4,588,184 people.
Here's what they'd do if they were starting from 0:
After spending 11 hours,
· Listening to interviews
· Watching videos
· Searching tweets
I learned that you only need three things to grow a massive audience:
1. Credibility
2. Connection
3. Consistency
Let's break down each one:
/Credibility
When you're starting, no one has a reason to listen to you.
To get traction either:
1. Be unbelievably specific
2. Borrow credibility
Let's explore each one:
1. Be unbelievably specific
From @mkobach:
"The black circle represents everything that makes you, you. That little white circle... that's what you should be tweeting about."
By niching down, you attract a small group of people who're passionate about your content.
"After about [6-18] months, you can expand the circle & get a little broader."
You have to earn trust & attention before you talk about topics with many established, credible experts.
2. Borrowing credibility
When @chrishlad started tweeting, no one engaged with his threads.
So he started summarizing podcasts & tagging the guests.
"It didn't do very well, maybe 10-15 likes, but that's better than the 0-1 likes I was getting before."
15x improvement!
@dickiebush said you need to avoid giving "commodity advice" until you're credible.
By curating other experts, you earn trust by presenting popular ideas through a different lens.
@aaditsh says borrow credibility but add perspective.
If you don't, you'll be known for your research, not your ideas.
/Connection
Followers are a vanity metric.
Connections matter more.
When starting, form connections by responding to posts & comments in your niche.
@garyvee is a prolific tweeter w/ 3mm followers.
He recommends his $1.80 strategy to new users:
· Search for 10 phrases your audience talks about
· Comment your 2 cents on 9 posts for each phrase
10 phrases x 9 posts x 2 cents = $1.80
Repeat every day.
Testimonials:
@chrishlad recommends focusing your early efforts on adding value in the comment section.
His first few hundred followers came from a response he made to an Elon Musk tweet.
/Consistency
Creating every day is hard.
When starting, focus on inputs instead of outcomes.
Post helpful comments.
Tweet useful content.
Repeat over & over.
Good inputs + time = big audience
@jameclear recommends posting 1 tweet per day that provides insane value.
FYI: He published his weekly newsletter for 5 years before writing his first book.
It went on to sell 5mm copies.
twitter.com/JamesClear/status/1295770247602077699