17 mistakes to avoid when you're starting a business

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17 mistakes to avoid when you’re starting a business:

1/ Only caring about revenue Profit > Revenue

2/ Being the cheapest Compete on value, not on price.

3/ Serving everyone Niche down as much as possible.

4/ Thinking that selling is slimy Don't assume people know why your service is excellent.

5/ Keeping systems & processes in your head You'll be trapped in your business.

6/ Thinking your work is done after you close the sale Give customers a reason to keep buying from you.

7/ Treating your customers like they’re your friends Keep your politics & personal problems out of your business.

8/ Doing spray & pray marketing Focus all your efforts on one marketing strategy.

9/ Overspending on branding You don't need a $10,000 website to build a business.

10/ Giving discounts Every client should pay the same price for the same service.

11/ Selling as many services as possible Offer one service & deliver it well every time.

12/ Avoiding expensive mentors & consultants Find someone who has done exactly what you’re trying to do & pay for their expertise.

13/ Being hard to coach The fundamentals apply to you. If a strategy is proven, don't try to change it.

14/ Holding off on setting expectations with staff members Clearly define the roles, tasks, and behaviors you want your employees to do.

15/ Being unclear about why people should do business with you Solve a specific problem for a specific client.

16/ Obsessing over tools Don't stress out about picking the perfect software. Just get started.

17/ Hustling hard Optimize for impact, not action.