Nov 22, 2022
As the best performing content type on Twitter, it’s only right you include videos in your marketing strategy. After all, they do get 10 x more engagement than those without.
If you’re a content creator, founder, or marketer in the tech or web3 business and want to grow your audience with videos, there are a few things you need to know about video formats. In this article from Typefully, we’ll help get you up to speed on the different video formats for Twitter.
Twitter has certain requirements content creators need to meet before publishing videos on their platform i.e., the type of video format.
You might see this as a bit of a pain, especially if your video format type doesn’t meet Twitter’s criteria. With that being said, the format really does matter. If your video format isn’t supported by Twitter, you won’t be able to upload it. If you don’t convert your file into a Twitter supported video format properly, you run the risk of turning your masterpiece into a low-quality video affecting engagement rates, clicks and conversions.
MP4, also known as MPEG-4 is a multimedia format that compresses video and audio data. It offers high-quality videos that can include still images and subtitles without compromising on quality. You can upload an MP4 formatted video from either a desktop or mobile device.
Also referred to as the QuickTime Movie file, MOV offers high-definition video and audio and compresses its data in a similar way to MP4.
H.264’s compression technology allows you to publish high standard videos without sacrificing its quality, which is why it’s the video format of choice for Blu-ray and streaming services like on-demand and live TV.
Learn how to master your video’s performance on Twitter with Typefully’s comprehensive analytics feature. It’s an easy way to track your engagements and manage your growth so your profile remains the top choice for tech updates, industry news, and product launches. You can sign up free to Typefully today and check out a host of other tools, including our thread maker!