Instagram Story Highlights

Instagram Story Highlights are a feature allowing users to save and showcase selected Stories permanently on their profile.

What is an Instagram story highlight?

Instagram highlights are curated collections of Stories that remain permanently visible on your profile. Unlike regular Stories that vanish after 24 hours, highlights act as a showcase for your best content, organized by themes or topics.

Think of them as your profile's magazine rack, where visitors can browse through different categories of your content at their leisure.

Why are Instagram story highlights important?

Highlights help create a more comprehensive profile presence. They're essential for content organization and showcasing your best moments, key information, or important updates.

They're particularly valuable for businesses and creators who want to maintain easily accessible content about their products, services, or most engaging content.

Creating effective highlights

Optimize your highlights with these strategies:

  1. Organize thoughtfully: Create clear categories
  2. Update regularly: Keep content fresh and relevant
  3. Design cohesive covers: Maintain visual branding
  4. Prioritize placement: Order by importance
  5. Monitor engagement: Track which highlights get viewed most

Organize your best content

While Instagram highlights are platform-specific, Typefully helps you create and organize great content across other platforms. Its content management tools help you maintain organized, accessible content collections.

The platform helps you maintain a consistent, professional presence across X, LinkedIn, Threads, Bluesky, and Mastodon, with easy content organization and scheduling features.

By the makers of

Typefully

Join thousands of businesses and creators using Typefully to level up their social media marketing.

Join 190,000+ creators & companies

@SahilBloom
@blakeaburge
@david_perell
@marc_louvion
@svpino
@heyeaslo
@aaditsh
@LinusEkenstam
@marckohlbrugge
Typefully Mac AppTypefully Mac AppAI Prompts in Typefully