Are you wondering how to make money on Twitter? You're not alone. With over 330 million active users, Twitter (now known as X) offers a wealth of opportunities for creators and businesses to monetize their presence.
In this comprehensive guide, we'll explore X/Twitter monetization requirements, strategies to get paid on X/Twitter, and answer burning questions like "How much does Twitter pay for 10,000 followers?" and “How much does twitter pay for 1 million views?”.
How does X/Twitter monetization work?
You can make money on X/Twitter through multiple direct and indirect Twitter monetization streams. The direct streams mean X/Twitter pays you directly, and the indirect ones mean you are selling directly to your audience through another platform (e.g. selling a course on Gumroad).
Let's explore how to get paid on Twitter (or X, as you prefer):
1. X/Twitter Ad Revenue Sharing
One of the primary ways to make money on X is through ad revenue sharing. But how much does Twitter pay? While it varies, estimates suggest you can earn around $8.5 per 1 million impressions. Using a Twitter monetization calculator can help you estimate your potential earnings based on your follower count and engagement rate.
If you’re eligible for this type of Twitter monetization, head to “X Premium” on the sidebar > “Monetization” > “Ads revenue sharing” to activate it.
2. Subscriptions or Super Follows
X/Twitter Subscriptions (or Super Follows) allow you to offer exclusive content (e.g. bonus content, badges, subscriber-only replies) to paying subscribers. You can set monthly subscription fees anywhere from $1.00 to $239.00. This feature is an excellent way to monetize your most loyal followers.
To activate X/Twitter Subscriptions, go to “X Premium” on the sidebar > “Monetization” > “Subscriptions” to activate it. Once they’re active, you’ll need to hit a $50 threshold before withdrawing any money from your the X/Twitter Subscribers.
3. Ticketed Spaces
Another interesting way to monetize your audience is to host audio conversations (Spaces) and charge peoples to attend. This feature is perfect for creators offering valuable insights or entertainment that takes a lot of work and that people are willing to pay for.
4. Sponsored Content and Influencer Marketing
If you’re at a stage where your average views per post exceed 10,000, you might be able to start negotiating with brands that align with your audience and create custom sponsored posts to promote their services/products. The more engaged your followers are, the higher the fee’s likely to be.
On average, you can expect to get paid around $100 per 10,000 impressions but this value can go higher or lower depending on the quality of your audience.
If you’re still not at this stage, considering using content creation tools like Typefully to grow your audience, reach and engagement faster.
5. Affiliate Marketing
This is a good Twitter/X monetization strategy used by small-to-medium creators who leverage their most popular posts to drive followers to click on specific links that take users to a purchase/signup page. We see below how people make money by being a Typefully Affiliate, for example.
Most affiliate links leave cookies which means that even if someone doesn’t buy the product straight away, you’ll still receive a commission if they buy later because it’s tracked.
6. Selling Digital Products
If you have the audience and the reputation for it, you can use your X/Twitter presence to promote and sell your own digital products, such as e-books, courses, or software.
These are X/Twitter’s official monetization methods, which can be accessed with an X Premium or Verified Organizations account.
Understanding X/Twitter Monetization Requirements
Before diving into how to monetize your X/Twitter account and audience, it's crucial to understand what you need to meet the platform's requirements. To be eligible for X/Twitter monetization, you need to:
Basic requirements
- You must be 18 or older.
- You must have a verified email address.
- You must connect a verified Stripe account.
- You must complete identity verification.
- You must have secured your account with two factor authentication.
- You must not be designated a state-affiliated media account.
- You must reside in a country in which X’s (Twitter) monetization programs are available (more on this below).
- Your profile should be complete with an account name, a bio, a profile picture, and a header image.
- You must be in good standing with X/Twitter, which means that:
- You have not repeatedly violated the X User Agreement or X’s Content Monetization Standards.
- You have not previously been removed as an advertiser on X for violations of our Ads policies or as an Amplify publisher on X for violations of our Amplify Pre-Roll Guidelines
Activity/account requirements
- You must be a X Premium subscriber ($8/month) or a Verified Organization ($200/month)
- You must have at least 500 active followers.
- You must have published on X/Twitter in the past 30 days.
- Your X/Twitter account must have been active for at least 3 months.
- You must have generate at least 5 million impressions over the last 3 months.
Meeting these X/Twitter monetization requirements is your first step towards earning money on the platform. Please make sure you also read and comply with the Subscriptions Creator Terms.
X/Twitter Monetization Earnings: What to Expect
Many creators wonder about "How much does Twitter pay for 10,000 followers?" or "How much does Twitter pay for 1 million views?" The truth is, earnings can vary widely. Factors influencing your Twitter monetization earnings include:
- Your follower count
- Engagement rate
- Content niche
- Monetization methods used
While there's no fixed answer to "How much Twitter pay for 1,000 views?", you can use the earlier mentioned estimate of $8.5 per million impressions as a rough guide. However, you’ll need to have over 5 million impressions in the past 3 months to be eligible for it and that minimum amount only pays out ~$42.50.
Remember, this is just for ad revenue sharing. Your total earnings can be much higher when combining multiple monetization strategies.
Wrapping Up on How to Monetize Twitter
If you ask us, is it possible to make money on X/Twitter? Yes, absolutely. Whether you're a creator, a founder with a strong personal brand, or someone looking to make money on Twitter, the platform offers a variety of ways to make money.
Can anyone do it? Yes.
Is everyone doing it? No.
Why not? Because it takes hard work, lots of time and consistency to build a strong content strategy an engaged audience.
Typefully is designed to help people create authentic content consistently (it has an AI-writing assistant and personalized content inspiration libraries), schedule it seamlessly and monitor its performance via Twitter Analytics. You can try it today and start growing on X/Twitter faster!
Top 5 FAQs on How to Make Money on X/ Twitter
1) Can you make money on X/Twitter?
The short answer is yes, you can make money on X/Twitter. However, it requires effort, strategy, and patience. Success in Twitter monetization often comes from a combination of consistent, high-quality content, strong audience engagement, diversified monetization strategies, and understanding of Twitter's algorithm and best practices.
2) How many followers do you need to monetize X/Twitter?
You need at least 500 active followers to be able to monetize Twitter (or X). On top of that, you have to meet other Twitter Monetization requirements such as being a X Premium subscriber.
3) How much does Twitter pay for 1 million views?
Twitter (or X) pays around $8.5 per 1 million views. However, to be eligible for Ads revenue sharing, you need to have at least 5 million views in the past 3 months on your tweets.
4) How much does Twitter pay for 10,000 followers?
Twitter doesn’t pay creators based on their number of followers. The Ads Revenue Sharing program is based on your reach and number of views/impressions your posts/tweets/threads get. You need a minimum of 5 million views in the past 3 months to be eligible.
5) How much does Twitter does for 1,000 views?
Nothing. Zero dollars. You need a minimum of 5 million views in the past 3 months to be eligible. However, you can make money on Twitter with less views than that through sponsored posts which can pay you around $100 for 10,000 impressions if your audience is highly engaged.
X/Twitter Monetization Countries
X/Twitter ads revenue sharing is available globally. However, their payments processor currently only supports the countries listed below. If your country isn't listed, focus on growing your audience and exploring alternative monetization methods like affiliate marketing or promoting your own products.
- Albania
- Algeria
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Belgium
- Benin
- Bhutan
- Bolivia
- Bosnia & Herzegovina
- Botswana
- Brunei
- Bulgaria
- Cambodia
- Canada
- Chile
- Colombia
- Costa Rica
- Côte d’Ivoire
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- Estonia
- Ethiopia
- Finland
- France
- Gabon
- Gambia
- Germany
- Ghana
- Greece
- Guatemala
- Guyana
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Ireland
- Israel
- Italy
- Jamaica
- Japan
- Jordan
- Kenya
- Kuwait
- Laos
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Madagascar
- Malaysia
- Malta
- Mauritius
- Mexico
- Moldova
- Monaco
- Mongolia
- Morocco
- Mozambique
- Namibia
- Netherlands
- New Zealand
- Niger
- Nigeria
- North Macedonia
- Norway
- Oman
- Panama
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Rwanda
- San Marino
- Saudi Arabia
- Senegal
- Serbia
- Singapore
- Slovakia
- Slovenia
- South Africa
- South Korea
- Spain
- Sri Lanka
- St. Lucia
- Sweden
- Switzerland
- Taiwan
- Tanzania
- Thailand
- Trinidad & Tobago
- Tunisia
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vietnam
