Typefully vs Sprout Social: Sprout Social Alternative and Review

In the competitive market of social media management tools, Sprout Social has established itself as a comprehensive platform for enterprise and agencies. With an extensive set of features, it's a valid choice for complex social media operations. However, for those seeking a more intuitive experience without such a premium price tag, Typefully emerges as a compelling Sprout Social alternative.

Let's explore a review of Sprout Social and understand why Typefully should be considered an alternative to Sprout Social in several key areas.

Sprout Social Overview and Typefully

Before diving into Sprout Social's core features, let's examine how it compares to Typefully (a Sprout Social alternative) in several key areas.

• Sprout Social positions itself as an all-in-one social media management platform for businesses of all sizes, supporting platforms like Facebook, Instagram, Pinterest, and more.
• Typefully, in contrast, presents itself as a clean, AI-powered writing and scheduling tool designed to help you grow authentically on platforms like 𝕏 (formerly Twitter), LinkedIn, Threads, Bluesky, and others.
• As an older tool, Sprout Social grew its feature set resulting in a somewhat complex interface when compared to Typefully, which embraces minimalism with a distraction-free environment for on content creation and scheduling.
• Now, the biggest difference is the price: Sprout Social's cheapest plan is $249/month, while Typefully offers a genuine free plan and paid options starting at just $12.50/month.

These fundamental differences highlight why many users are exploring Sprout Social competitors like Typefully and switching over for the simplicity, affordability, and great customer support.

What is Sprout Social?

Sprout Social is a comprehensive social media management platform founded in 2010, making it one of the veterans in the industry. It markets itself as an enterprise-grade solution for businesses looking to manage, monitor, and measure their social media presence across multiple channels.

With Sprout Social, businesses can:

• Create, schedule, and publish social media content across multiple platforms
• Monitor social conversations and engage with audiences
• Analyze social performance with detailed reports and insights
• Manage customer service inquiries through social channels
• Collaborate with team members through workflow and approval processes

Sprout Social aims to centralize all social media activities, making it easier for businesses with dedicated social media teams to coordinate their efforts and maintain a consistent brand presence online.

Sprout Social's Key Features

Sprout Social packs an extensive array of features designed for enterprise-level social media management. Let's examine its core offerings to understand what you're getting—and whether you actually need all these capabilities.

Content Calendar and Publishing

Sprout Social provides a visual content calendar that allows teams to plan and schedule content across multiple social platforms. The calendar view gives a comprehensive overview of all scheduled posts, making it easier to maintain a consistent posting schedule and identify content gaps.

Customer Service and Engagement

The platform includes a unified inbox for managing all social interactions, allowing teams to respond to messages and comments across all connected platforms, and assign conversations to specific team members.

Team Collaboration and Workflow Management

Sprout Social emphasizes team collaboration with features designed for businesses with multiple team members handling social media responsibilities. These collaboration tools have complex approval hierarchies which add layers of complexity that may slow down more agile teams.

Analytics and Reporting

Sprout Social offers extensive analytics capabilities with cross-platform performance metrics, customizable report templates, and competitive benchmarking. The depth of these analytics is impressive but can be overwhelming for users who need simpler insights about what's working and what's not in their social strategy.

In comparison, here's Typefully Analytics page:

Sprout Social Pricing

Sprout Social's pricing structure reflects its positioning as an enterprise-level solution, which may come as a shock for small businesses or creators exploring their options. Let's break down what you can expect to pay and what you get at each tier.

Standard Plan: $249 per license/month

The entry-level Sprout Social plan includes:

• 5 social profiles
• Keyword and location monitoring
• Unlimited AI-generated alt text
• Comment Management
• Reporting at post, profile and group level

Even at this substantial price point, the Standard plan lacks many of Sprout Social's advanced features, making it feel like a limited offering despite the premium cost.

Professional Plan: $399 per license/month

The mid-tier plan includes everything in Standard, plus:

• Unlimited social media profiles
• Comprehensive insights into competitors, keywords, and paid
• Optimal shipping times
• AI Assist Suggestions
• Message labeling

Advanced Plan: $499 per license/month

The highest-tier plan includes everything in Professional, plus:

• Optimized by AI Assist
• Sentiment in Smart Inbox and Reviews
• Helpdesk Integrations
• Social media team productivity and customer service reports
• Message spike alerts

Sprout Social Free Option

It's worth noting that unlike many Sprout Social competitors, the platform does not offer a permanent free plan. Sprout Social does provide a 30-day free trial, but this is merely a temporary sampling of their paid services.

When comparing Sprout Social vs Hootsuite and other competitors, this pricing structure stands out as particularly premium. Hootsuite, for instance, offers plans starting at $99 per month, while other alternatives like Buffer and Typefully provide much more accessible entry points with genuine free tiers.

Pros and Cons

Pros of Sprout Social

• Comprehensive feature set covering almost every aspect of social media management, from publishing and engagement to listening and analytics.
• Sprout Social excels in data analysis, offering in-depth insights into social performance, audience demographics, and competitive benchmarking.
• Good for social monitoring and customer service on social media.

Cons of Sprout Social

• Prohibitive pricing starting at $249 per user per month. This puts it out of reach for many small businesses, startups, and independent creators.
• Complex interface with a significant learning curve before you can fully utilize the platform's capabilities.
• Too many unnecessary features users find themselves paying for but rarely or never using.

The Best Sprout Social Alternative is Typefully

While Sprout Social caters to enterprise-level social media management with its comprehensive feature set and corresponding premium price tag, Typefully presents a refreshing alternative for those seeking simplicity, affordability, and a focus on creating engaging content.

Typefully is a beautiful content creation and scheduling app for Twitter, LinkedIn, Threads, Bluesky, and Mastodon. It's designed to be pleasant to use, help you write better content, and grow your audience faster but authentically.

It’s a simple but effective tool for streamlining the way you create content on multiple social platforms.

How does Typefully compare to Sprout Social? Here are some of Typefully's best features:

Superior Writing Experience

While Sprout Social offers basic writing features, Typefully takes it to the next level:

1. Intuitive interface: Typefully's clean, distraction-free editor makes content writing a breeze compared to Sprout's interface.
2. Easy editing: Typefully allows seamless editing and rearranging of content.
3. AI-writing assistant: Typefully AI uses the latest LLMs and has been trained specifically for social content writing, while Sprout Social's AI assistant is very basic.
4. Boosted engagement: Typefully includes powerful automation features like Auto-RTs, Auto-DMs, and Auto-Plugs to increase both reach and engagement.

Scheduling Based on Suggested Slots

Typefully’s scheduling tools are both easier to use and more powerful. It allows you to pick slots to schedule your posts based on the best time to engage your audience.

You can schedule your posts after you've written them by hitting the schedule button. The scheduled time can either be picked manually or you can leave it to Typefully's algorithm to find the best time for you based on your engagement data.

Prompts & Ideas Generator

Instead of relying on copying other people's content, Typefully helps you use your own creativity and unique brand voice to create new ideas.

Get fresh prompts and ideas whenever you write. You’ll even be shown some examples of popular posts.

These idea prompts are kept in a searchable database. Need some new ideas? Simply pick your intent category and you’ll be presented with some fresh ideas to spur your imagination.

Typefully’s Pricing

The free tier allows you to write posts using Typefully’s beautiful editor and even add images. The Creator plan - for only $12.50 a month - unlocks connecting multiple accounts on X/Twitter, LinkedIn, Threads, Bluesky, and Mastodon, unlimited scheduling, access to our AI writer, advanced analytics, and more!

Grow Your Audience With Typefully

Sprout Social is a great product for small businesses. However, if you don't need that many channels and want to use a cleaner app, why not try an alternative to Social Sprout?

Typefully is a great Sprout Social alternative as it offers connections to 5 different social channels, a great and clean user interface, and a very powerful AI writer.

Its brilliant thread editor, great scheduling tools, and awesome collaboration system make social media marketing a breeze!

Get started with Typefully today!