Hootsuite has been a leading social media management platform for a while but with its growth and complex features, its price has increased which may not be justifiable anymore for many founders and content creators.
If you're looking for an alternative to Hootsuite and covering X (Twitter), LinkedIn and Threads is enough for you, Typefully is the best alternative tool.
Let's explore why Typefully outperforms Hootsuite in several key areas.
The Best Hootsuite Alternative For Small Businesses and Creators
Before diving into Hootsuite’s core features, let’s take a look at how it compares to Typefully on a high-level so you can consider it an alternative:
- Hootsuite is one of the largest social media management tools with more than 18 million users dedicated to social media post scheduling, social media monitoring, performance reporting, and task management. It's a highly complex tool when compared to Typefully's simple and clean content writing editor and scheduler.
- Hootsuite focuses on offering everything to everyone supporting 8 different social media platforms including Facebook and Pinterest. Typefully is focused on founders, content creators and businesses who want to grow their brands on X (Twitter), LinkedIn, and Threads authentically.
- With more feature and platforms supported comes more complexity and a crowded user interface when using Hootsuite. In alternative, Typefully is a more elegant and cleaner tool anyone can pick up on their own in seconds.
- Hootsuite has no free plan and their cheapest plan starts at $99/month going up to $249/month for teams (3 users) and higher for enterprise. On the other hand, Typefully offers both a free plan and a 14-days free trial, and their cheapest plan starts at $12.50/month.
- Both Hootsuite and Typefully offer engagement features but it's unclear from their website what functionally Hootsuite actually has. Typefully provides you with features like auto-RT, auto-plug for commenting on your own post and auto-DMs.
Those are the main differences between Hootsuite and Typefully. They both have similar functions, but Hootsuite is a lot more expensive tool with a wider and more complex range of features, focusing on multiple platforms.
On the other hand, Typefully is built around minimalism and simplicity. It’s easy for everyday use and helps you create the best content you can, with an AI writing assistant specifically trained on social media content writing.
Feature-by-feature Comparison
What is Hootsuite?
Hootsuite is a social media management tool that helps people save time and get results on social medial
With it, you can:
- Publish and schedule posts.
- See your social media analytics.
- Manage social media inboxes and messaging.
Hootsuite focused on as many use-cases as possible supporting 8 different social media platforms and markets itself to industries like government, healthcare and education.
Hootsuite’s Key Features
Hootsuite is packed with features to automate scheduling of posts, engagement and social advertising. However, with so many features and buzzwords, it can be hard to understand what it actually does. Let’s take a look at what it has to offer.
Posts Scheduling
In order to be able to publish and schedule posts with Hootsuite, you have to be on their lowest plan of $99/month. However, to suspend scheduled posts, you have to upgrade to their $249/month plan.
With access to their scheduling features, you can plan your content and use AI to generate captions and post ideas, Canva pre-built templates and more.
With Hootsuite, you can also use their bulk social media scheduler to schedule up to 350 posts at once. However, keep in mind that in the event of a potential crisis or unexpected opportunity, to suspend some of the posts, you'll have to be on their most expensive plan.
Social Media Analytics
Both Typefully and Hootsuite provide you with detailed analytics to analyze how your posts are doing on social media.
Hootsuite gives you an overview of your tweets, followers, engagement and traffic.
In comparison, here's Typefully analytics page for Twitter:
It tracks:
- Impressions
- Engagement
- Followers growth
- Individual performance of each tweet
- Profile visits
Hootsuite's Pricing
Hootsuite is one of the most expensive social media tools in the market. With a tiered pricing structure, the cheapest option starts $99/month and the team plan (for 3 people only) costs $249/month.
While it is pricey, it does offer a 30-days free trial, so you can figure out if it's a good fit for you.
Pros and Cons of Hootsuite
Pros
- Multi-platform support: manages multiple social media platforms in one dashboard.
- Team collaboration: offers tools for team members to work together on social media campaigns.
- Social listening: offers tools to monitor brand mentions and industry trends.
Cons
- Learning curve: can be overwhelming for new users due to its many features.
- Pricing: very expensive for small businesses or individuals, especially for advanced features.
- User interface: some users find the dashboard cluttered and not very intuitive.
- Analytics limitations: while it offers analytics, some users find them less comprehensive compared to native platform analytics.
- Customer support: some users report slow response times for customer service.
The Best Hootsuite Alternative is Typefully
Hootsuite is a great social media management tool. But not for the companies and creators interested in a clean and easy-to-use interface with a focus on authentic content. Also, it's quite expensive and lots of people have complained about their customer support.
Fortunately, we have a perfect alternative!
Typefully is a beautiful content creation and scheduling app for X (Twitter), LinkedIn, Mastodon and Threads. It's designed to be pleasant to use, helps you write better tweets and grow your audience faster but authentically.
It’s a simple but effective tool for streamlining the way you create, publish and schedule content on social media.
How does Typefully compare to Hootsuite as an alternative? Here are some of Typefully's best features:
Typefully's Superior Writing Experience
While Hootsuite offers AI generated captions for posts, Typefully takes it to the next level:
- Intuitive interface: Typefully's clean, distraction-free editor makes content writing a breeze compared to Hootsuite's cluttered interface.
- Real-time preview: Typefully offers a live preview of how your content will look like on Twitter, LinkedIn, etc ensuring perfect formatting.
- Easy editing: Typefully allows seamless editing and rearranging of content
- AI-writing assistant: Typefully AI uses the latest LLMs and has been trained specifically for social content writing.
Tweet Scheduling Based on Suggested Slots
Typefully’s tweet scheduling tools are both easier to use and powerful. It allows you to pick slots to schedule your tweets based on the best time to engage your audience.
You can schedule your posts after you've written them by hitting the schedule button. The scheduled time can either be picked manually or you can leave it to Typefully's algorithm to find the best time for you based on your engagement data.
Prompts & Ideas Generator
Instead of relying on random AI generate ideas and captions, Typefully prefers you use your creativity and unique brand voice to create new ideas.
Get fresh prompts and ideas whenever you write based on popular posts and you past content.
These idea prompts are kept in a searchable database. Need some new ideas? Simply pick your intent category and you’ll be presented with some fresh ideas to spur your imagination.
Typefully’s Pricing
The free tier allows you to write social media posts using Typefully’s beautiful editor and even add images. The Starter plan - for only $12.50 a month - unlocks scheduling, videos, analytics and more!
Social Media Management With Typefully
Hootsuite offers a lot of features but a bad service at a very high price. If you aren’t convinced by it, why not try an alternative?
Typefully instead gives you the tools to create great content to attract people to your social media profiles and grow your audience.
Its brilliant writing editor, great scheduling tools and awesome collaboration system make social media marketing a breeze!
Get started with Typefully today!
