Mar 25, 2022
Did you know that there are over 500 million tweets sent per day?
As one of the most popular social media platforms (ranked 6th in the world), building out a solid Twitter presence is a must-have for any business.
And while single tweets are the ‘bread and butter’ for many users, top marketers and businesses take advantage of Twitter threads as a great way to communicate ideas in an easy-to-follow and enjoyable format.
Threads can hold the allure of a mystery novel, while offering the value of an actionable blog post. This can make them incredibly engaging, convenient, and useful. At Typefully, we’re going to show you exactly how to create a Twitter thread, share some creative applications, and give light on some pro tips throughout.
Ready? Let’s go.
Twitter threads are a stitch of related tweets published one-after-the-other by a personal or business Twitter account. With threads, you can tell a story, expand on a point, or provide regular updates on topics that don’t fit into a single tweet.
Popular Twitter threads have a similar well-performing structure to them:
Many marketers may overlook the value of Twitter threads. After all, they’re just a bunch of consecutive tweets. What special value could they bring? Why even bother?
Buffer (social media management platform) conducted an experiment with Twitter threads to test their effectiveness compared to single Tweets. After publishing at optimal times (covered in a later section), they found that:
All in all, the data suggests that using Twitter threads can yield a net positive when it comes to building a loyal Twitter audience that you can monetize.
One isn’t better than the other per se. Posting one Tweet at a time can be more effective in creating suspense and excitement for your story, live event, product launch, and/or announcement.
But publishing a Twitter thread at once has its own effect by giving your followers a full-formed story, guide, listicles, or explanation.
A Tweetstorm is similar to a tweet thread (in fact, most people use both terms synonymously), but it’s more of a flurry of tweets that aren’t necessarily following a theme. This is common when live-tweeting or commentating. The old-fashioned definition can also mean multiple users tweeting about the same topic under a thread or a common hashtag.
Do some critical thinking here and see what works best for you.
If you’re completely new to Twitter or haven’t used it in a minute, below we’ll provide a quick tutorial on how to post a Twitter thread quickly and easily with a powerful (and free) thread writing app like Typefully.
Compared to writing threads natively on Twitter (which can be a mess), Typefully is a worthwhile investment because it’s an all-in-one workspace for:
And, there are some nifty keyboard shortcuts that allow you to work even faster.
Like a Google document, it’s as easy as having a blank template that you can write your tweet(s) on. There’s a small circle on the bottom right of the tweet box, where you can see the character limit you have left for each tweet.
Quickly and easily write up new tweets in succession with the keyboard shortcut CMD (/CTRL) + ENTER. You will have a clear and formatted display of all your tweets in one place, so you can optimize the flow and improve clarity for the best results.
Tweets with images are 34% more likely to get retweeted compared to tweets without. Give life to your tweets with GIFs or images, if the opportunity presents itself.
By pressing CMD (/CTRL) + Shift + E, or the toggle outlined in the red box, you can convert your text document into a Twitter thread mockup to see how it looks in action before officially publishing.
Note: You don’t have to do this as Step 4, in fact, if you prefer it, you can create your tweets in this format from the ground-up.
Typefully integrates with your Twitter account so that you can publish your Twitter thread immediately or have it scheduled for later posting. Users can also upgrade to Typefully pro to tap into critical data on the best times to post.
Sometimes single tweets aren’t enough to get the job done.
Now that you know how to create a thread, it’s time to take a look at the different kinds of creative content you can publish a coherent manner with one:
1. Tease a blog post; while you could post a tweet with a link to your blog post and call it a day, you could see more success by constructing a thread that covers key points with short descriptions, from where users could learn more on your blog. A pro tip is using a strong point that draws attention in your first tweet, and using your last tweet to summarize the main points and of course, link your more in-depth post. That’s what Ayetkin Tank does in this thread:
2. Hosting a giveaway. People love free stuff. When you tweet a giveaway, you can leverage the same thread with reminders to participate, and contextually announce the winner when it’s time.
3. Tell a story. A common but effective strategy for writers, marketers, and business owners is using Twitter threads to tell a story. You can share something personal, a funny anecdote, or something industry-specific. Whatever it is, try to highlight at least one lesson or value by the end of the thread. Here’s an example thread from Andrew Wilkinson:
4. Hold creative marketing campaigns. You can get creative with your campaigns by ditching separate ads for once and showing off collections in a Twitter thread. You don’t always have to be so serious with professional copy and graphic design. A fun example is one by quip, who compared their electric toothbrush chromas with Rihanna’s outfits. Each additional tweet further reinforced the meme.
5. Do a tutorial. How-to guides are one of the most effective types of content that drive engagement, and they can go seriously viral on Twitter. Through a thread, you can show your audience how to do something without having them leave the app at all. By providing this much value so conveniently, your audience is more likely to follow for more. Take a look at how DonYe Taylor does this in a thread:
6. Provide updates on a live event. You can use your thread to update users on a live event/webinar you’re holding (or attending). The fact is that not everyone is always available, and your audience may appreciate a thread that allows them to catch up and document valuable content and lessons that they missed.
7. Bring old content back to life. No one said you have to create threads about new stuff only. Something you created months ago may be trending now, and it could be a good opportunity to revive it and increase your reach and engagement.
Buffer conducted another investigation analyzing the data of over 4.8 million tweets. Their findings concluded that:
It’s important to remember that these are generalizations, and the average results don’t apply to every business and their niche audience. For the most optimal Twitter-posting times, you should harvest your own data using Typefully’s growth analytics available in the pro version.
Now that you know the ins and outs of creating your own Twitter threads, get ready to attract more attention, influence more engagement, and secure more followers for your business’s Twitter presence.
Start creating threads easily with Typefully by following the easy instructional how-to outlined in this article (bookmark it for later). Happy tweeting!