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Apple & Banana 🍎🍌

@AppleBananaUX

Explore our UXR knowledge base, used by 100s of research teams | Cofounded by ex-Facebook, SeatGeek, Techstars, Best Buy researchers 🍎🍌✌🏽

How researchers can say & defend "No" to partners and peers

Chapter 3 - Selecting Participants: Random sampling isn't perfect

Managing Researchers, Part 1

Chap 5 - Improving Recruitment: Why participants participate

Chap 12 - Qual Research: Thematic analysis

Chap 7 - Quant Research: 3 ways to leverage it

Chap 4- Sample Sizes: Larger Samples, Diminishing Returns

Unlocking your hidden UX partner: the support team