Here's a snippet from our upcoming UX research book:
Chapter 7 - Demystifying Quantitative Research
"3 Ways to Leverage Quant Research"
When people hear of quantitative research, they immediately jump to surveys and A/B tests.
Those are examples of quantitative research methods.
A quantitative activity is what you're setting out to do with those research methods.
It's similar to the purpose or reason for the research in the first place.
Above are 3 of the most common activities you could take. These activities can be used across a range of situations.
It's up to you to figure out which activity is most relevant for you and your team.
But no matter what you choose, quant research has some clear benefits and limitations you'll want to understand.
But how do you USE the strengths and weaknesses of quant research to your advantage?
^more on this in our upcoming UX research book:
appleandbanana.org/bookwaitlist
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@AppleBananaUX
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