In 8 years of working with early-stage startups on go-to-market, I've noticed a consistent, very painful trend.

Many innovative products never take off because NOBODY gets their messaging.

• Convoluted landing pages
• Puzzling ads, emails, and blog headlines
• And positioning only founders understand!

The problem is simple.

Complexity doesn’t sell.

People just won't buy what they can’t grasp.

So why does this keep happening?

Because some founders conflate jargon with credibility and think fancy terms will make them more credible in the eyes of their prospects.

But that just gets you ignored when you sell software — especially when it's not self-serve.

The key tenet I use is:

"If you have to think about it, it's not good messaging."

Simple messaging is not just a nice-to-have; it's the foundation of your distribution.

• It's why people give your product a try in the first place
• And what makes it easy to share with others

Because people understand it.

Good messaging answers questions upfront.
1) Who is it for?
2) What problems does it help me solve?
3) What outcome does it help me achieve?
4) What are the benefits on top of the outcome?

But also:
5) Why is it better than existing alternatives?
6) How much is it? What am I paying for/getting exactly?
7) How much time/effort does it take to achieve my outcome?
8) How do I convince my boss/team this is the right choice?

If your landing page answers these questions upfront, then you're already ahead of most people.

But here's how you know your messaging is truly effective.

When your customer calls focus on questions 1-4, your messaging is not good enough.

And you need to go back to the basics.

When the focus is on questions 5-8, your messaging is above average.

If they focus only on implementation and negotiation, you're nailing it.

The more bottom-of-the-funnel questions you get, the more you know you're top-of-the-funnel messaging is working!

If you have a self-serve product, then you should translate those questions into key outcomes of your NUX (new user experience).

Messaging plays a key role even in product — that's where PMs and product marketers make the dream team!

But in short:
• Avoid jargon: learn their language, don't make them learn your own
• Clarity leads to conversion: remove questions, and give answers upfront
• Check customer calls: their focus reveals where you need to improve

What's your situation?

What questions do your customers' calls revolve mostly on?

The Power of Simplified Messaging

As a hands-on consultant, I'm often asked: "How much time are you going to spend working with us?"

This made me realize some clients are more interested in how much time you spend working for them, rather than the work itself.

But as a business owner, shouldn't you be more interested in the outcome of the work instead of billable hours?

Especially in our times where – if you know what you're doing — AI can help you achieve the same outcomes in a fraction of the time.

This is why I transitioned to Outcome-Based Pricing.

And why I believe it's a win-win for both founders AND consultants.

1. **Value Over Hours**: What my clients truly value isn’t the time I put in, but the tangible results they get. Shifting to outcome-based pricing meant my work’s output became the focal point, not the hours clocked.

2. **Clearer Expectations**: All you need to do is agree on outputs and outcomes they're looking to drive, and by when you'll deliver them. By defining what good and great looks like, I can set better expectations that make both parties more accountable.

3. **AI Productivity**: Using AI, I found myself achieving outcomes A LOT faster, servicing more clients at once and with overall higher quality. Hourly models paradoxically penalize these efficiencies, showing how they're fundamentally misaligned with today's landscape.

4. **Deeper Engagements**: When you consistently deliver positive outcomes, your client relationships shift from a transactional dynamic based on time sheets to a partnership made of shared case studies. This incentives alignment opens doors to longer, deeper relationships.

5. **Premium Expertise**: Transitioning to outcome-based pricing was also a nod to my skills and expertise. It underscored my ability to deliver high-impact results regardless of input time, validating the premium of my commitment and knowledge offered to my clients.

Embracing outcome-based pricing aligned my business model with what my clients value the most — high-quality outcomes — AND the evolving landscape, where you can leverage AI not just for efficiency gains, but as a value-added skill.

I'm aware outcome-based pricing applies mostly to hands-on consulting and fractional engagements, and less so on hands-off advisory or leadership interim roles. For those, equity compensation might be best to align incentives — but that's a story for another day.

For fellow consultants considering this shift, I can say it’s not just a change in billing — it’s a step towards recognizing and maximizing your true value.

How are you pricing yourself? And how are your clients reacting when you're mentioning outcome-based pricing?

I'd love to know your experience. Let me know in the comments.

Outcome-Based Pricing: A Win-Win for Founders and Consultants

Whoa. It’s been already 18 months of working as a solopreneur advisor.

How did my journey start?

I was made redundant at @beondeck because of the “tech layoffs”.

At that time, I knew I was at a crossroads.

I could either search for another full-time job or become an advisor.… https://twitter.com/i/web/status/1721509385657094506

✨ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗶𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. ✨

So, have you ever wondered why?

And most importantly, how #AI will impact this?

You need the right mix of strategy, tech stack, and team setup. 👇

But with AI further driving the Martech explosion, the potential new combinations are endless.

Thousands of options for building growth stacks, unlocking new strategies, and novel team setups.

How to make sense of it all?

Together with the legend @guillaumecabane, we've tried to shed some light on where the market is headed next. 🔦

In our latest article, we dive deep into the next-gen B2B growth strategies, stacks, and team setups that will shape the winners of the next AI cycle.

Here's a sneak peek:

🚀 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘃𝗼𝗹𝘃𝗲𝘀 𝗶𝗻 ~𝟴 𝘆𝗲𝗮𝗿𝘀 𝗰𝘆𝗰𝗹𝗲𝘀, 𝗲𝗮𝗰𝗵 𝘄𝗶𝘁𝗵 𝗶𝘁𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝘀𝘁𝗮𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺𝘀.

🔢 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝘄𝗵𝘆 𝗰𝗹𝗲𝗮𝗻, 𝗽𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁-𝗰𝗹𝗮𝘀𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗼𝗮𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗰𝘆𝗰𝗹𝗲.

🤖 𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝘀𝘁𝗮𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗵𝗮𝗿𝗻𝗲𝘀𝘀 𝗶𝘁𝘀 𝗽𝗼𝘄𝗲𝗿 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀.

Following the link below to get all the details.

And don't forget to subscribe to our @Substack to stay in the know.

https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth

The Next Generation of B2B Growth

After eight years in growth marketing and five @Reforge programs, I thought I had grasped the growth mindset.

I was wrong. And as a continuous learner, happily so.

@guillaumecabane gave me an entirely new and refreshing perspective on what growth marketing is truly about.

Most practitioners think growth marketing is about hacks, namely finding one silver bullet that generates that hockey stick.

Yes, effective growth results in unpopular solutions that deliver disproportionate results, which one could call hacks.

But that’s not *all* of it.

Experienced practitioners know that hacks can’t always be replicated. Also, finding one hack is not enough to win the market in the long run.

You need a process to repeatedly and sustainably identify these improbable wins.

And to implement this process, you not only need different tactics, but you also need a different mindset, one where you understand the probabilities of success vs. risk of failure.

And that’s exactly where most practitioners fail.

They don’t realize that you must change your mindset to achieve disproportionate results.

But you can’t change your mindset without the right process.

You need a process that enables you to develop the right mindset and systematically identify those outliers that yield disproportionate results.

Together with @guillaumecabane,  we wrote a piece that reveals the effective growth framework to implement such a process and mindset, so you can reliably build that hockey stick growth.

It's out now on @HyperGrowthP's blog. Don't miss it!

https://www.hypergrowthpartners.com/blog/decoding-the-growth-mindset

Decoding The Growth Mindset

#NFT partnerships are a unique distribution channel for products looking to tap into highly engaged and savvy audiences.

I wrote a playbook about how DeFi or #Web3 SaaS products can partner with NFT communities to scale adoption and revenue, and even create a brand moat.

This is the story of how we did it at @orionstaking (prev. Orion Money) back in '22.

How we generated +$16M in revenue and activated 3000+ users in just a few days by creating a massive hype wave with the top NFT projects on @terra_money (just a week before its implosion 🥲).

The playbook explains how we identified, outreached, and partnered with NFT projects by putting skin in the game and showing commitment to their cause.

I uncover how we created mystery and hype together with our NFT partners, and reached hundreds of thousands of engaged users at once.

I list all the tactics we used to coordinate these audiences into adopting our product and generating millions in revenue in just a few days, gaining a 25% market share.

You'll also learn how we used NFTs as a way to create a brand moat and differentiate it from competitors with equivalent value props.

And how any utility-based product like SaaS or DeFi could do it too, without creating an NFT collection of its own!

https://titta.substack.com/p/-unlocking-growth-with-nft-partnerships

The NFT Partnerships Growth Playbook

Have you ever found yourself trapped in an echo chamber? I have.

When you surround yourself with like-minded people, it's easy to fall prey to echoes of your own minds.

But what happens when those echoes turn into a deafening roar, distorting our understanding of the world?

In this thread, I’ll share my personal experience with echo chambers during the last crypto bull run.

I'll cover:
• Why the "soldier mindset" makes us fall into echo chambers
• How the "scout mindset" helped me become more open-minded
• Strategies to escape echo chambers

I've fallen prey to the "soldier mindset", especially during the last crypto bull run. I've held on to $LUNA with fierce loyalty, discounting dissenters, and falling into the echo chamber of Crypto Twitter.

And I lost money with which I could have bought my first home.

The "soldier mindset", as described by @juliagalef, is a mental model that focuses on defending a specific viewpoint at all costs.
As soldiers, you either win or lose.

This makes us fall into echo chambers, making it harder to learn from dissenters and see things as they are.

Why do we act as soldiers?

• To avoid the unpleasant feeling of being wrong
• To convince ourselves to do things and convince others
• To choose the beliefs that make us socially acceptable

Since $LUNA, I've learned that I'd much rather act as a scout.

The "scout mindset" is all about keeping an open mind, constantly questioning our opinions, and exploring new perspectives to update our beliefs.

What does being a scout look like?

• Admitting when you're wrong
• Announcing publicly when you change your mind
• Keep dissenters close
• Avoiding influencing others toward your point of view
• Admit to cases when you’ve been a soldier

As a growth professional, I focus on continuous experimentation, learning, and data-informed decisions to update my map of beliefs about my users, products, and channels.

The last crypto bull run taught me I should strive to act the same when investing.

But even when you realize you’re in an echo chamber, it’s not easy to apply the scout mindset.

Check out my newsletter for tactical tests to apply the scout mindset.

https://titta.substack.com/p/scout-mindset-how-to-escape-echo-chambers

Seeking challenges with people you don't know and *completely* disagree with you can lead to unproductive arguments and deeper polarization of your beliefs — like when debating on social.

Social algorithms are optimized to expose us to information that aligns with our beliefs, reinforcing our soldier mindset.

The medium we use to seek challenge is critical.

Confront yourself instead with friends, family, or coworkers.

Seek dissenters that share intellectual common ground, personal experiences, or similar goals — it lowers your soldier mindset and helps you integrate net new knowledge.

Also, new opinions can be hard to process, especially if they contradict existing beliefs.

Give yourself time to digest them, and ask multiple sources to hear multiple viewpoints.

After the $LUNA crash, I unfollowed lots of my Crypto Twitter and started talking with close friends that were not "LUNAtics".

Those conversations are probably the reason why I avoided being impacted by #Celsius and #FTX later in the year.

Our beliefs are all interconnected — changing one often requires updating other interrelated beliefs.

This process can be emotionally taxing but is essential for personal and professional growth.

The $LUNA crash taught me to re-evaluate my investment strategy, and pay more attention to the macroeconomic picture.

This didn't make me bearish on the fundamental of Web3 but it helped me update my thesis on yield and CeFi, as well as re-evaluate self-custody.

In conclusion, the scout mindset taught me to hold my identity lightly.

It's easy to activate our soldier mindset and fall into echo chambers when we’re discussing topics that we identify with — like religion, politics, or ideological principles.

This doesn't mean renouncing our identity altogether, but rather seeing it as subject to change and updating it constantly with new information and perspectives.

Want to learn more about how to escape echo chambers and apply the scout mindset in your life?

Check out my newsletter, and subscribe to get future posts.

https://titta.substack.com/p/scout-mindset-how-to-escape-echo-chambers

Also, check out The Scout Mindset by @juliagalef — it's genuinely a must-read for your 2023.

https://www.amazon.co.uk/Scout-Mindset-People-Things-Clearly/dp/034942764X

The Scout Mindset

New thread: 23 Japanese life principles to kick off your 2023 with purpose, growth, and fulfillment.

On my recent trip to Tokyo, I discovered the depth and richness of traditional Japanese life principles known as ikigai. These principles provide practical frameworks for finding purpose, balance, harmony, and mindfulness in everything you do.

As you embark on 2023, I want to share with you 23 ikigai that you can apply to your mindset, relationships, and work.

Let's start with ikigai to build a growth mindset:

Ikigai ("reason for being"): Reflect on what brings you joy, fulfillment, and purpose, and pursue those activities. Life is too short not to spend it doing things that fulfill you.

Shoshin ("beginner's mind"): Stay humble and open-minded, embrace new experiences and challenges, and be willing to learn from anyone — especially when you’re the expert.

Nana-korobi-ya-oki ("fall down seven times, get up eight"): In the face of failures, obstacles, and setbacks, keep trying and don't give up.

Kaizen (“improvement"): Keep growing with small, incremental changes. Identify small steps to improve your life and work, and take action on them regularly.

Mottainai ("don't waste"): Practice gratitude for what you have and be mindful of your consumption and use of resources.

Wabi-sabi ("beauty in imperfection"): Appreciate the beauty and value of things and people as they are — imperfect, impermanent, and incomplete.

Yūgen ("mystery"): Appreciate the mystery of things that are beyond rational. Seek to experience the intangible and the inexplicable, and see where that takes you.

Danshari ("get rid of unnecessary things"): Simplify your life by getting rid of unnecessary distractions. Keep just the things and people that bring you meaning.

Kansha ("thankfulness"): Be grateful and thankful for what you have — express appreciation to your family, friends, and coworkers. It’ll change you and your relationships.

Shibui ("understated elegance"): Seek beauty and elegance in simplicity, restraint, and subtlety. Shining doesn’t need loudness.

Hara-hachi-bu ("eat until 80% full"): Listen to your body and stop eating when you’ve had enough. Cultivate moderation in all your diets — food, information, work, and people.

Now onto ikigai to transform your relationships:

En ("connection"): All things are interconnected — consider the long-term consequences of your actions, and be mindful of how they might affect others/the environment.

Omotenashi ("selfless hospitality"): Go above and beyond to make guests feel welcome and cared for. Strive to create a delightful and inclusive environment/experience for them.

Ōendan ("support group"): Surround yourself with supportive and positive people, and cultivate relationships with those who share similar values, goals, and interests.

Hairyō ("forethought"): Be mindful of the needs and feelings of others — adjust your behaviour accordingly to be more considerate and thoughtful of your interactions.

Reisetsu ("propriety"): Be aware of the current social etiquette and customs, and adapt to the TPO — time, place, and occasion — to exhibit good manners based on where you are.

Let's close with ikigai to become more productive at work:

Chowa ("harmony"): Seek balance and harmony between life and work to avoid overloading or overextending yourself.

Nemawashi ("preparing the ground"): Lay a solid foundation for something before starting it — proactively plan a project, decision, or meeting, only then commit to it.

Kodawari ("attention to detail"): Be picky and meticulous about the details — pay attention to the small things as they make most of the difference.

Yūgen jikko ("making good on one's promise"): Be true to your word and follow through on your commitments to be a reliable and dependable professional that leads by example.

Kanban ("signboard"): Adopt lean and visual work processes to save time, increase the efficiency of your output, and become more productive than ever before.

Genchi Genbutsu ("go and see for yourself"): Avoid relying on secondhand information and seek out firsthand knowledge and experience to get to the root cause of things.

Doryoku ("great effort"): Put in a great effort in everything you do — strive for the highest standard of quality to achieve your goals and serve others.

I hope you’ve found as much inspiration and practical guidance from ikigai as I have. If you enjoyed this thread, read more on my @substack.

https://titta.substack.com/p/23-ikigai-to-start-2023-purpose-growth

Discovering Ikigai

🧵/ What I'm reading this week #010.

Every week, I scour the web and curate 10 articles at the intersection of Web3, NFTs, macro, community & growth.

Time flies — it's already been 10 weeks! 🥹

For the occasion, I'll start doing themed deep dives.

This edition is dedicated to community, inspired by my frens
@latecheckoutplz #CommunityCollege. ❤️

In this edition 👇

• Why Community-First?
• Start Small — You Can
• Find Your Niche
• Principles for Community Building
• Community Narrative
• Minimum Viable Expectation
• Community Identity
• Community Incentives
• Rewards & Reputation
• Community Management

Plus a little BONUS 🤫

Why Community-First?

Why community-based products? Because they have high retention & engagement, and form personal network effects — among the simplest yet strongest types of NFXs.

By @beller @NFX.

https://www.nfx.com/post/community-first-company-building

Start Small — You Can.

Communities don't have to be huge — they can start with free audiences, and then convert as few as 100 true fans as members. Just find a niche, start by building a free audience, and then a community.

By @ljin18.

https://li-jin.co/2020/02/19/100-true-fans/

Find Your Niche on @Reddit.

Scour @Reddit and find a niche that is big enough, growing, trending, and that you're interested in. Join it, add value, and get to know the members, until you can create a closer space with some of them.

By @gregisenberg.

https://latecheckout.substack.com/p/the-ultimate-guide-to-unbundling

Principles for Community Building.

Once you're ready to launch your community, don't forget to:
• Make it fun
• From URL to IRL
• Set ambitious goals
• Bring in partners early
• DON'T financialize it
• Exclusive, not exclusionary

By @CDTEliot.

https://coinvise.substack.com/p/6-principles-for-building-a-successful

Community Narrative.

The most important piece of your community strategy is your narrative — WHO you're building for, WHAT problem you're solving, and HOW you're solving it. Use storytelling arches to bring this to life in a litepaper.

By @CDTEliot.

https://coinvise.substack.com/p/shape-a-narrative-that-wins-people

Minimum Viable Expectation.

In your narrative, be explicit about what members are expected to do — whether that's holding an asset (financial), spending time in the community (time-based), or providing a service (impact-based).

By @CDTEliot.

https://coinvise.substack.com/p/shaping-a-community-members-cant

Community Identity.

To make your members feel like they belong, offer them aesthetic catalysts (eg. NFTs, merch, badging, etc.) right off the bat, to help them form their community identity and showcase it to the world.

By @divine_economy.

https://davidphelps.substack.com/p/the-currency-of-community

Community Incentives.

To engage with your community, design rituals, quests, and homework that encourage autonomous action/contribution (agency) and reward mutuality (align the interest of the whole community aka grow the pie).

By DocTom.

https://blog.cryptostars.is/web3-designing-sustainable-incentives-for-mutuality-agency-ac44919b0008

Rewards & Reputation.

Reward members based on contribution to drive social capital (eg. badges, NFTs) vs. just financial — keep a leaderboard to encourage the formation of role models and leaders of sub-communities.

By @Jad_AE @skominers

https://future.com/reputation-based-systems/

Community Management.

Define roles and MVEs so members know where they're at, can get more out of the community if they want to, and can choose when to advance to the next level. Design identity, incentives, and rewards fluidly.

By @pforti.

https://medium.com/together-institute/why-i-stopped-trying-to-engage-passive-community-members-the-3-circles-model-a5144ec8be5b

BONUS: Get tactical.

Based on your strategy, grow your community — consider a social motivation and closed gate to start with to ensure member quality, long-term participation, and progressive value accumulation.

By @moon_lfb @jericho_gg.

https://letsfuckingbuild.co/p/the-gate-gain-community-framework

BONUS case study: @duolingo.

How @duolingo scaled to 90 courses and 300M users via community building.

By @LauraNestler.

https://www.youtube.com/watch?v=C5h79SwDcFU

BONUS case study: @reddit mining.

How to mine community opportunities out of the r/manga sub@reddit.

By @gregisenberg.

https://www.slideshare.net/gregisenberg/unbundling-reddit-scrum-r-manga

Here's the entire @notion swipe file where you can find these and more contents I bookmark every week. 🗃

https://www.notion.so/titta/a7df8af80eba45278edadca6d96c98e6?v=36307bd6c58d4ce699998a97516e8fde

Also, subscribe to my free @SubstackInc below to get the next issues straight in your inbox.

I've just uploaded all the previous issues, so grab a coffee and buckle up if you have time. ☕️

Upcoming writings include:

• Community-building frameworks
• Collection of irrational human biases
• Web2 vs. Web3 analytics

https://titta.substack.com/

Frens, help me take this content out for a tour of the Internet ❤️
@gregisenberg @mizmaclean @_archatlas @scauseneffect @JPerla @ramzps @j_b_pauly @gregthegreek @JeanMichelLeGal @therealprady @ailex @heytayhar @david_diam @ZackTheBruce @FutureofWomen @JoshiPaurav @T_thevatic

@adbean1 @laytara_ @williamjakfar @congxing @RoastedKeyboard @hayleycaddes @debrup @jasonhino @Skelt @DnlKlr @GabLesperance @anthonyzaccaria @willdbst @Kevintrouble1 @matthewcarsol @MarioMoscat @fabritravels @pinverrr @leoubbiali @wholenewwworld @linda_adami_xyz @hunterleesoik

What I'm reading this week #010

🧵/ What I'm reading this week #009.

Every week, I scour the web to curate 10 pieces of content at the intersection of Web3, NFTs, macro, community & startup growth.

This week on time! 💪

In this edition:

• Unbundling Reddit
• Life After Lifestyle
• Future of Work & DAOs
• Community = Message
• CC0 Brand & NFTs Services
• Compounded Culture
• DAOs, not corporations
• The New Fandom Formula
• The Great Enrichment
• Network Effects Masterclass

Let's. ✨

Unbundling Reddit.

How to mine @reddit communities to identify a niche, get to know your future customers, understand their actual needs, and build — together with them — a $1M/year business.

By @gregisenberg.

https://latecheckout.substack.com/p/the-ultimate-guide-to-unbundling

Life After Lifestyle.

Why we're leaving branded lifestyles behind, and stepping into a new world where culture is now the product — a product of us. Where will that take us?

By @tobyshorin.

https://subpixel.space/entries/life-after-lifestyle/

Future of Work & DAOs.

Why the future of work is the 'X-to-earn' model, and DAOs will be the coordination layer that enables this model, based on your level of work, contribution, participation, play, or just learning.

By @benschecter.

https://future.com/the-future-of-work-daos-crypto-networks/

The Community is the Message.

Why Web3 brands need to be willing to release control over brand story & message to their community members — and trust they will run with it — to turn the attention economy into an intention, bottom-up model.

By DocTom.

https://blog.cryptostars.is/web3-the-community-is-the-message-5dc72cbd1bc3


Building a CC0 Brand through NFT’s Services.

How CC0 and #Brand3 are redefining what brands do by collaborating with their communities and offering a value proposition that revolves around phygital goods, participation, and action.

By @wearefloc.

https://mirror.xyz/floc.eth/e5Sa2gRIEOedRCOiUUKmTd32vhqh6PRYMhX0LgnCsPA


Compounded Culture.

Why compounded culture — when an art/product/personality becomes so important in your social circles that you have no choice but to engage with it — is key to understand, both individually and collectively.

By @danidoesnotxist.

https://www.pronounceddrop.com/post/compounded-culture


DAOs are not corporations

Why when decisions are convex, decentralizing the process of making that decision can easily lead to confusion, and when they're concave, relying on the wisdom of the crowds can give better answers.

By @VitalikButerin.

https://vitalik.eth.limo/general/2022/09/20/daos.html

The New Fandom Formula.

Why Community (eg. niches) x Autonomy (eg. no-code creator tools) x Equity (eg. Web3 ownership economy) are the pillars of the new fandom formula, which is reinventing the playbook of value creation & sharing.

By @zoescaman.

https://docs.google.com/presentation/d/1-LWwjgrXn6qs1-uvwdn9NMhhOYNbxMOTyfvNPpjThI0/edit#slide=id.ge23204187e_299_0

The Great Enrichment.

Why the period 1800-today is one of the most important secular events in history, which — originated by ordinary people emboldened by liberalism — grew real per capita income by a factor of (at least) 16.

By @DeirdreMcClosk.

https://www.discoursemagazine.com/culture-and-society/2020/07/13/the-great-enrichment/

Network Effects Masterclass #1

Why 70% of all the value created in tech comes from those with network effects because that's how our societies, economies, and politics simply work — we're social animals, operating in networks.

By @JamesCurrier.

https://www.nfx.com/masterclass?invite=NFXVIP

Here's the entire @notion swipe file where you can find these and more contents bookmarked every week.

https://www.notion.so/titta/a7df8af80eba45278edadca6d96c98e6?v=36307bd6c58d4ce699998a97516e8fde

Or subscribe to my free @SubstackInc to get the next issues — as well as my next writings — straight in your inbox.

https://titta.substack.com/