Matteo | B2B Product Marketing โก๏ธ
@matteo_titta
Helping Series A-C Founders scale revenue with clear messaging, content, and AI-powered demand gen | Solopreneur @genesysgrowth | Duolingo streak keeper ๐ฏ๐ต
The Power of Simplified Messaging
In 8 years of working with early-stage startups on go-to-market, I've noticed a consistent, very painful trend.
Many innovative products never take off because NOBODY gets their messaging.
โข Convoluted landing pages
โข Puzzling ads, emails, and blog headlines
โข And positioning only founders understand!
Outcome-Based Pricing: A Win-Win for Founders and Consultants
As a hands-on consultant, I'm often asked: "How much time are you going to spend working with us?"
This made me realize some clients are more interested in how much time you spend working for them, rather than the work itself.
But as a business owner, shouldn't you be more interested in the outcome of the work instead of billable hours?
Especially in our times where โ if you know what you're doing โ AI can help you achieve the same outcomes in a fraction of the time.
Whoa. Itโs been already 18 months of working as a solopreneur advisor.
How did my journey start?
I was made redundant at @beondeck because of the โtech layoffsโ.
At that time, I knew I was at a crossroads.
I could either search for another full-time job or become an advisor.โฆ twitter.com/i/web/status/1721509385657094506
The Next Generation of B2B Growth
โจ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ ๐๐ฐ๐ฎ๐น๐ฒ ๐ถ๐ ๐๐ต๐ฒ ๐ด๐ฎ๐บ๐ฒ-๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐ถ๐ป ๐ด๐ฟ๐ผ๐๐๐ต ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด. โจ
So, have you ever wondered why?
And most importantly, how #AI will impact this?
You need the right mix of strategy, tech stack, and team setup. ๐
But with AI further driving the Martech explosion, the potential new combinations are endless.
Thousands of options for building growth stacks, unlocking new strategies, and novel team setups.
How to make sense of it all?
Decoding The Growth Mindset
After eight years in growth marketing and five @Reforge programs, I thought I had grasped the growth mindset.
I was wrong. And as a continuous learner, happily so.
@guillaumecabane gave me an entirely new and refreshing perspective on what growth marketing is truly about.
What I'm reading this week #010
๐งต/ What I'm reading this week #010.
Every week, I scour the web and curate 10 articles at the intersection of Web3, NFTs, macro, community & growth.
Time flies โ it's already been 10 weeks! ๐ฅน
For the occasion, I'll start doing themed deep dives.
This edition is dedicated to community, inspired by my frens
@latecheckoutplz #CommunityCollege. โค๏ธ
In this edition ๐
What I'm reading this week #009
๐งต/ What I'm reading this week #009.
Every week, I scour the web to curate 10 pieces of content at the intersection of Web3, NFTs, macro, community & startup growth.
This week on time! ๐ช
In this edition:
โข Unbundling Reddit
โข Life After Lifestyle
โข Future of Work & DAOs
โข Community = Message
โข CC0 Brand & NFTs Services
โข Compounded Culture
โข DAOs, not corporations
โข The New Fandom Formula
โข The Great Enrichment
โข Network Effects Masterclass
Let's. โจ