#NFT partnerships are a unique distribution channel for products looking to tap into highly engaged and savvy audiences.
I wrote a playbook about how DeFi or #Web3 SaaS products can partner with NFT communities to scale adoption and revenue, and even create a brand moat.
This is the story of how we did it at @orionstaking (prev. Orion Money) back in '22.
How we generated +$16M in revenue and activated 3000+ users in just a few days by creating a massive hype wave with the top NFT projects on @terra_money (just a week before its implosion 🥲).
The playbook explains how we identified, outreached, and partnered with NFT projects by putting skin in the game and showing commitment to their cause.
I uncover how we created mystery and hype together with our NFT partners, and reached hundreds of thousands of engaged users at once.
I list all the tactics we used to coordinate these audiences into adopting our product and generating millions in revenue in just a few days, gaining a 25% market share.
You'll also learn how we used NFTs as a way to create a brand moat and differentiate it from competitors with equivalent value props.
And how any utility-based product like SaaS or DeFi could do it too, without creating an NFT collection of its own!
titta.substack.com/p/-unlocking-growth-with-nft-partnerships