After eight years in growth marketing and five @Reforge programs, I thought I had grasped the growth mindset.
I was wrong. And as a continuous learner, happily so.
@guillaumecabane gave me an entirely new and refreshing perspective on what growth marketing is truly about.
Most practitioners think growth marketing is about hacks, namely finding one silver bullet that generates that hockey stick.
Yes, effective growth results in unpopular solutions that deliver disproportionate results, which one could call hacks.
But that’s not *all* of it.
Experienced practitioners know that hacks can’t always be replicated. Also, finding one hack is not enough to win the market in the long run.
You need a process to repeatedly and sustainably identify these improbable wins.
And to implement this process, you not only need different tactics, but you also need a different mindset, one where you understand the probabilities of success vs. risk of failure.
And that’s exactly where most practitioners fail.
They don’t realize that you must change your mindset to achieve disproportionate results.
But you can’t change your mindset without the right process.
You need a process that enables you to develop the right mindset and systematically identify those outliers that yield disproportionate results.
Together with @guillaumecabane, we wrote a piece that reveals the effective growth framework to implement such a process and mindset, so you can reliably build that hockey stick growth.
It's out now on @HyperGrowthP's blog. Don't miss it!
hypergrowthpartners.com/blog/decoding-the-growth-mindset