brad_b (π§,π€)
@its_brad_b
Brand Builder + Marketer | Head of Brand @PenguloveNFT | @KelloggSchool Alum | Art Advocate | Full Collection: bit.ly/3TtzzTm
The Edition Meta
1/ We've been seeing a shift in the SOL art market and I can't tell yet if I think it's net positive or negative for the space. But I do have some thoughts on what it could mean to the long-term viability of the market.
2/ The rise of @degenpoet, coupled with a lack of collectors willing to spend 10+ sol on a single piece of art, has created edition mania. I can't argue it's much easier to sell 100 editions @ 1 sol than it is to sell a 1/1 for 100 sol. If you're a working artist, I get the draw.
Editions: Pricing Considerations
1/ With edition season underway, I see a lot of questions from artists on how they should price their editions. The consensus answer I often see is the total cost of all editions should be roughly equal to your 1/1 price, but I think that's wrong. A quick example:
2/ Take @notjohnlestudio and let's just say his average 1/1 sale is ~250β. So based on the logic above, if he released 100 editions, each should be priced at 2.5β. Or if he released 250 editions, they'd go for 1β.
I think that is WAY TOO LOW. Here's why:
Artist Discovery #11
π¨π¨ ARTIST DISCOVERY IS BAAAACK π¨π¨
It's been a crazy few weeks! I really enjoyed meeting so many artists and collectors in NYC (luckily I avoided COVID), but it made catching up on IRL work last week a real bear. Nevertheless, we make time for art!
1/ Quick backlink to the last Artist Discovery in case you missed it! As a reminder, I always backlink so you can trace the series allll the way to the start if you'd like
twitter.com/its_brad_b/status/1532982464053846016?s=20&t=iy0AWL4IK6jheekNVZ6vog
Editions: Quick Thoughts
1/ Brief thoughts on 'editions' from a collector POV:
I love editions that look visually different from an artist's 1/1's. People collect a 1/1 because it's special, but if nobody can tell whether it's special or higher quality, they may be less motivated to spend more on it.
2/ Just because you CAN do editions, doesn't mean you SHOULD. What I mean is, make sure they serve a purpose in your portfolio. Typically, they're used to gain reach with an entry-level price. But if your 1/1 is selling <5 sol, you're already accessible.
Artist Discovery #9
π¨ Weekly Artist Spotlight π¨
Back after a short hiatus due to some very busy work/personal days and ready to spotlight some artists!
We're seeing bullish 1/1 action (esp abstract) with some very strong primary AND secondary sales this past week... exciting times!
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2/ Quick backlink to the last one for those who missed it: twitter.com/its_brad_b/status/1518318010192203778?s=20&t=9ysQBdcnk81aJ-m03BI4vg