1/ Brief thoughts on 'editions' from a collector POV:
I love editions that look visually different from an artist's 1/1's. People collect a 1/1 because it's special, but if nobody can tell whether it's special or higher quality, they may be less motivated to spend more on it.
2/ Just because you CAN do editions, doesn't mean you SHOULD. What I mean is, make sure they serve a purpose in your portfolio. Typically, they're used to gain reach with an entry-level price. But if your 1/1 is selling <5 sol, you're already accessible.
3/ This doesn't mean you can't do editions if you're new or your work is priced low, just know that it should serve a different purpose than providing accessibility. You can do fun things like creating a custom 1/1 if someone collects 3 different editions. Have fun with it!
4/ Step 2 to the above point: communicate your intent to potential collectors. I'm seeing so many artists launching editions seemingly just to do it. Make sure they serve a purpose and communicate it - otherwise it just feels a little cash grabby.
5/ I don't mean to say there is only 1 path. I'd love to see an artist flip the script by starting with editions and then release 1/1's to drive higher price points later. Someone in NYC mentioned that an ETH artist did that and it sounds super interesting!
6/ Bottom line: have a plan for your editions. Know WHY you're doing them and communicate that to current and potential collectors. And hey, if it doesn't work, you can always change plans and try something different. 🍻