The entrepreneur's mindset framed as JTBD, based on dozens of consultations.

(Does It Resonate With You?)

Context
When I’m tired of doing tasks for my job because they don’t align with my interests, and I know this work won’t significantly increase my income.

...

Main Goal
I want to launch and grow an exciting project that, within a year, will earn me at least as much as my current job.

Higher-Level Goal (Why I need it)
To bring my vision to life based on what I believe in and care about, and dedicate myself to it long-term.
...

Psychological Needs:
• Autonomy
• Self-realization
• Status

Steps to Achieve the Main Goal
1. Identify my beliefs and interests.
2. Find segments within those areas based on other's needs and goals.
3. Develop product ideas that address those needs/goals for these segments.

4. Create campaigns to attract the first clients.
5. Acquire the first clients.
6. Iterate on the product based on feedback.
7. Develop scaling strategies.
8. Test scaling strategies.
9. Continue improving the product and scaling up.

The entrepreneur's mindset framed as JTBD, based on dozens of consultations.

This Chrome Extension shows real numbers in Google Trends.

I use «Rising Related Queries» to find new ideas for content and products in topics I care about. The gold is in queries that grew for the last 7-90 days.

Google doesn’t show you numbers. This Extension fixes the issue.

I built it for myself a few weeks ago. And now it's available as a product you can use too for your research.

It's available for purchase here https://opryshok.com/buygtwn

Google Trends With Numbers

Since I started working full-time on creating and selling web businesses, I developed some basic principles to follow.

They remind me how I want to work, optimizing for both joy and output. I reread them at the beginning of each month.

Here they are:

1. Focus only on topics that matter to you.

• This may seem obvious until you realize you are pursuing money or launching a project simply because of new technology.

• It takes months of self-discovery to identify what your areas of interest are. A long-term strategy.

• I am passionate about yoga, investing, and deep thinking. I understand the significance of these elements in my life and actively practice them. Developing projects serve to enhance my comprehension of these topics.

2. Always search for non-obvious ways to do things.

• When solving a problem, creating content, looking for a distribution channel, or figuring out a business model, don't blindly copy others.

• Instead, speak from your heart and be true to the world.

• I found mental models significantly changed my view of the world. My goal is to familiarize people with these ideas, but not through blog posts, a newsletter, or a book. That is not my style. I am creating a tool mentalwalk.com for this purpose.

3. Launch within a month or never.

• Create a simple product using no-code tools or collaborate with a technical partner.

• Developing the majority of MVPs generally takes 1-2 weeks.

• Allocate an additional 2 weeks to implement a basic marketing campaign.

• Identify 5 channels and create 10 micro-campaigns for each to have a total of 50 opportunities to attract users.

• Have multiple business models ready to experiment with upon launch.

• Maximize automation.

4. Minimize your budget.

• My preferred toolkit consists of Google Sheets + Apps Script, Trello, Gmail, Netlify, Carrd, Mixpanel.

• Not more than $100 per month for all experiments.

5. Devote 80% of your time to customers.

• That includes support, marketing, and sales.

• If you have a technical partner, 80% is a feasible expectation. If not, aim for at least 50%.

6. Monitor on autopilot.

• I find it counterproductive to constantly monitor statistics.

• Instead, I have a recurring email for every project with significant metrics. This helps me keep track of the progress even if I'm not actively working on the project.

Tell me yours!

Principles

Over 5 years, I sold 10 web businesses for $5k-$100k each, with the most recent one developed in collaboration with ChatGPT. 

Here's a summary of my experience.

What can be sold? How to prepare? How much money you can get? Where to sell? (I prefer @acquiredotcom)

I do many experiments from start to finish: identifying problems, making the initial version, launching it, and seeing the results, which may be good or bad.

I sell for two reasons: either I get bored, or the results are not what I hoped for.

BTW, my next project is https://mentalwalk.com. 

It's a tool to help people learn how to think. Join me as I build a community around it.

1. Things you can sell.

• The only thing that might attract a buyer is the outcome. There are two interesting outcomes: revenue and users. A revenue stream is worth five times more than a user database.

• Think of a business model and test it quickly. Buyers care about how quickly they can restart the project and how easy it is to expand. So, they would rather buy a project with a business model, even if it doesn't make much money.

• If you have 10 users and they generate $100 per month for three months, you'll get attention. If you have 500 users and $0 in revenue expect offers to be low.

• Projects without income and users are not valuable to the market at all. They are often listed for a conditional $1,000 to at least cover the time spent. But buyers don't care how much time and effort you invested.

• And because of the «crappy code of early stages», they'll only buy problems.

• If you have a project without income or users, close it and work on something else.

2. What potential buyers expect to see.

• If you have results, you will receive a list of questions. I'll show you the ones that overlap. Don't skimp on words, answer honestly, suggest ideas, and provide proof.

• Expenses should be kept low. I aim for a budget of $100/m.

• You should have a business model. Most points are given to «subscription». But if users buy repeatedly with a known frequency, it's not much worse.

• There should be some revenue. Basic indicators include monthly and annual growth in the last three months and churn.

• For a web project, the profit margin should not be less than 50%. Some agencies have such a margin, so try to optimize it. (Look at Nomad List by @levelsio as an ideal example.)

• The quantity and quality of users should be measured by their «return» for a given period.

• Think about how easy it is to maintain the project at the current level — technically and operationally. Automate and optimize everything possible.

• What have you done for marketing and sales already? What did and didn't have results, and why?

• The potential buyer will ask for guest access to important indicators such as income, analytics, and mailing statistics. If that's not possible, they will ask for a call and a screen presentation.

• What functionality should be added in the future? What channels should be tried? All the crazy ideas you were thinking of at the beginning should be considered.

3. How much money can you get?

• Based on my experience, expect to get 2-6 times your annual recurring revenue. The amount depends on factors such as your business model, profit margin, and maintenance costs.

4. Where to sell In 2023?

• I categorize platforms into two types. I listed projects on all of them and got at least one response from each.

• Projects worth $0 to $10,000 can be listed on @acquiredotcom (made by @agazdecki), @sideprojectors, IndieMaker, and @micronsio.

• Projects worth more than $10,000 list on @acquiredotcom only.

• I'm aware of Flippa, but I don't prefer using it because there are many low-quality items listed and the selling methods are outdated.

• You will start receiving offers. They may offer you half of the price right away, ask for a call, or request screenshots or written answers.

• You will communicate with potential buyers for a week to a month. Don't reject an offer immediately if it is less than what you expected. Listen to their arguments and try to negotiate. I suggest creating a Google document with all the necessary information for the new owner.

• The buyer usually offers an agreement to buy and might include terms that prevent you from competing. Check what's being offered and ask to remove anything that's uncomfortable.

• Once I was asked for a 3y non-compete. Since the sale price was $10,000, I reduced it to 1y.

• If the buyer hasn't mentioned it, I suggest including 1-3 months of support from me in the contract. This could include answering questions, a set amount of calls, or new ideas I come up with.

• Use an escrow service. This is a third party that freezes the buyer's money and transfers it to you when the deal is done. @agazdecki integrated it into Acquire, but since I can't use it, I receive money via a SWIFT transfer. 

• I split the transfer into two parts for the buyer's convenience. After the first payment, I transfer the technical part; after the second, the domain. Or vice versa.

Conclusions.

• Consider selling only if your business has revenue or users.

• When presenting your business, be sure to tell your story and show the numbers, as well as suggest ideas.

• Look into marketplaces like Acquire, SideProjectors, IndieMaker, and Microns.

• Be patient and responsive, answering any questions and following up as needed.

• And keep in mind, typically you can expect to receive a multiple of 2-6 times your annual recurring revenue.

Best of luck!

My experience selling web businesses

👋 Acquired!

3 weeks ago, I brought ChatGPT on board as my CTO.

We crafted a Chrome extension and received $1k worth of pre-orders within 24h. Today, I sold it on Acquire (cc @agazdecki). Fastest launch to exit ever!

What have I learned? Why did I sell? What's up next?

What did I learn?

• ChatGPT developed a working project in just 10 hours. I played the role of prompt engineer. Was it easy? Somewhat. Can a non-tech person do it? Yes, if they understand the code. Can a human developer do it faster and better? Undoubtedly.

• The entire story of launching the extension can be found here: https://twitter.com/ihorstefurak/status/1636460060099371008

• FOMO is real, and it spreads like wildfire. The day after the launch, I saw many makers trying to capitalize on the same idea without success. The entry barrier was low, but grabbing attention was crucial. I had a story to share, and it made all the difference.

• New week — a new trend. AI agents have been making quite a splash this week, at least within my Twitter circle.

• A marketing strategy is essential, and winging it won't cut it. Most of those who launched after me relied on Twitter for user acquisition. I knew from the get-go that I needed a more comprehensive approach.

• I managed to get a feature in @bentossell's AI newsletter, reached out to TikTok influencers, shared my story with the media, and reposted it on HN, Reddit, Facebook, and more. I even cooked up a programmatic SEO project for the extension.

• The ideal indie team should consist of a tech expert and a marketer. ChatGPT served as my CTO, but I had to write prompts, which kept me from going all-in on marketing.

Why sell?

• I'm exploring AI and want to create various things. /ai went viral and gained traction, so I had to make a choice: grow, sell, or shut it down. I chose to sell and move forward.

• Since AI might have a significant impact on the world (in a good or bad way), I'll need a small house in a quaint village to escape to, just in case. I plan to use the money from the sale to purchase one.

What's next?

• While actively working on the extension, I came up with numerous ideas and even developed a few prototypes. Some of these might just be the seeds for my next big adventure.

Building & Selling a Chrome Extension in 3 Weeks with ChatGPT as my CTO

I see many similar apps built on top of ChatGPT, with the majority of makers relying on Twitter for sales. 

It worked for me and some makers 2 weeks ago, but the hype has become overwhelming. 

We need more channels. Below are a few examples I saved to explore in-depth.

Context. I launched my invisible AI assistant, https://typeslashai.com, and got hundreds of pre-orders from Twitter. 

Now I want to figure out how to grow it and bring in more revenue. I don't have any maintenance costs, which means more money for marketing.

Programmatic SEO: In his post, @TheBuilderJR describes how he built one for a new project that describes what the copy-pasted code does. 

The idea here is to capitalize on long-tail queries. https://thebuilderjr.substack.com/p/how-i-built-a-programmatic-seo-ai

TikTok: Here is another masterclass from @levelsio. 

A video crafted by @rileybrown_ai received 1.7M views and brought in +$50k MRR to Pieter's project. 

Can we do the same? I don't think so in terms of MRR, but I will definitely try TikTok 
https://twitter.com/levelsio/status/1636267817027895297

Newsletters: This one is mine. I got featured in @bentossel's newsletter with 60k subs. To do something similar, you will need an interesting story to tell https://www.bensbites.co/p/ai-collaboration-everyday-work-just-got-real

AI cold outreach: This story was told by @AKASpencerScott about his buddy @umar482. 

Umar pulled a list of 100k Shopify sites with name, email, website, meta data, etc. 

He then built a tool that takes all the data in for each Shopify store, trains GPT-4 on what the site does/sells, and told GPT-4 to come up with an idea for an app to generate more revenue for each store. Then he pitched this in a cold email. 
https://twitter.com/AKASpencerScott/status/1638996893576601600

YouTube: @AdriaanvRossum built a YouTube video transcription app for news alerts on privacy. It transcribes videos on privacy. Adriaan then uses GPT to check the relevance for his business. https://twitter.com/AdriaanvRossum/status/1640643996631564289