The entrepreneur's mindset framed as JTBD, based on dozens of consultations.

(Does It Resonate With You?)

Context
When I’m tired of doing tasks for my job because they don’t align with my interests, and I know this work won’t significantly increase my income.

...

Main Goal
I want to launch and grow an exciting project that, within a year, will earn me at least as much as my current job.

Higher-Level Goal (Why I need it)
To bring my vision to life based on what I believe in and care about, and dedicate myself to it long-term.
...

Psychological Needs:
• Autonomy
• Self-realization
• Status

Steps to Achieve the Main Goal
1. Identify my beliefs and interests.
2. Find segments within those areas based on other's needs and goals.
3. Develop product ideas that address those needs/goals for these segments.

4. Create campaigns to attract the first clients.
5. Acquire the first clients.
6. Iterate on the product based on feedback.
7. Develop scaling strategies.
8. Test scaling strategies.
9. Continue improving the product and scaling up.