Principles

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Since I started working full-time on creating and selling web businesses, I developed some basic principles to follow. They remind me how I want to work, optimizing for both joy and output. I reread them at the beginning of each month. Here they are:

1. Focus only on topics that matter to you. • This may seem obvious until you realize you are pursuing money or launching a project simply because of new technology. • It takes months of self-discovery to identify what your areas of interest are. A long-term strategy.

• I am passionate about yoga, investing, and deep thinking. I understand the significance of these elements in my life and actively practice them. Developing projects serve to enhance my comprehension of these topics.

2. Always search for non-obvious ways to do things. • When solving a problem, creating content, looking for a distribution channel, or figuring out a business model, don't blindly copy others. • Instead, speak from your heart and be true to the world.

• I found mental models significantly changed my view of the world. My goal is to familiarize people with these ideas, but not through blog posts, a newsletter, or a book. That is not my style. I am creating a tool mentalwalk.com for this purpose.

3. Launch within a month or never. • Create a simple product using no-code tools or collaborate with a technical partner. • Developing the majority of MVPs generally takes 1-2 weeks. • Allocate an additional 2 weeks to implement a basic marketing campaign.

• Identify 5 channels and create 10 micro-campaigns for each to have a total of 50 opportunities to attract users. • Have multiple business models ready to experiment with upon launch. • Maximize automation.

4. Minimize your budget. • My preferred toolkit consists of Google Sheets + Apps Script, Trello, Gmail, Netlify, Carrd, Mixpanel. • Not more than $100 per month for all experiments.

5. Devote 80% of your time to customers. • That includes support, marketing, and sales. • If you have a technical partner, 80% is a feasible expectation. If not, aim for at least 50%.

6. Monitor on autopilot. • I find it counterproductive to constantly monitor statistics. • Instead, I have a recurring email for every project with significant metrics. This helps me keep track of the progress even if I'm not actively working on the project. Tell me yours!