a16z’s 4th annual Marketplace 100 is here.

And with it comes lots of insights about where consumers are spending, and why.

@conniechan, @omooretweets and @zachcohen25 joined the a16z Podcast to dive in👇

Marketplaces are more competitive than ever, so it's essential that new marketplaces find their wedge.

Whether you have unique supply, unbeatable prices, or a more entertaining experience ... as @conniechan says, "You have to earn the right to exist."

Platforms like TikTok already drive a lot of personalized commerce, but there's opportunity to reduce the friction between discovery and purchase, says @omooretweets.

For more insights on the ways we shop—and the opportunity those changes will unlock—watch the full episode on a16z's YouTube channel. https://www.youtube.com/watch?v=tk_EyUrwMAg

And subscribe wherever you get your podcasts.

Plus, see our full Marketplace 100 list here: https://a16z.com/marketplace-100/

Marketplace 100 on the a16z Podcast