Online store owners, it’s not too late! You can still hit your 2022 goals and get your shop ready for 2023.

Here are some often overlooked tactics that can boost your ecommerce revenue:

1.  Examine areas for improvement in your ecommerce store, such as site navigation, product presentation, and checkout process.

Most of us set it up ages ago and never revisited it.

2.  Consider implementing a customer loyalty program to reward repeat customers and encourage brand loyalty.

Even if you just identify and reward your top 10% of buyers, you can increase loyalty and revenue.

3.  Use social media to connect with your customers and promote your brand, products, and special offers.

Don’t auto-spam your followers. Instead, be intentional about how what what you’re sharing. Make it about the community, not you.

4.  Make sure your website is mobile-friendly, as more and more people are shopping on their phones.

If you’re using Shopify, this is probably done already. But try viewing your store on your phone or tablet.

5.  Take advantage of the holiday season by offering special deals and promotions to attract new customers.

It’s not just Christmas and Black Friday deals, you can create special deals for anniversaries, special occasions, or even invent your own branded holiday.

6.  Don't forget about post-purchase customer service, such as providing easy returns and handling customer inquiries quickly and efficiently.

This is where I see most owners miss out. Follow up with your past customers! These are existing relationships. Don’t let them go

6 Ways to instantly Boost Your Ecommerce Revenue

Too many people have their hair on fire when it comes to AI being used in content marketing, sales, or e-commerce.

Here's where it can really stand out for good:

🧵 5 Benefits of Using Artificial Intelligence (AI) in eCommerce Sales & Marketing

1.  Improved customer service: AI-powered chatbots and virtual assistants can help businesses provide faster and more accurate responses to customer inquiries, which can improve customer satisfaction and loyalty.

2.  Increased personalization: AI algorithms can be used to analyze customer data and create personalized recommendations and marketing messages, which can help businesses build stronger relationships with their customers.

3.  Better targeting: AI can help businesses identify the most valuable customers and tailor their marketing efforts to reach these individuals more effectively.

4.  Increased efficiency: AI-powered tools can automate many of the tedious and time-consuming tasks involved in sales and marketing, freeing up time for businesses to focus on more important strategic tasks.

5.  Enhanced data analysis: AI algorithms can help businesses make sense of large amounts of customer data and identify trends and patterns that can inform marketing strategies and business decisions.

I think AI will be a powerful partner for e-commerce stores and marketers. Remember, automate the administrative tasks and keep the human relationship building to the humans.

Summary of AI benefits in e-commerce marketing:

1. Improved Customer Service
2. Increase Personalization
3. Better Targeting
4. Increased Efficiency
5. Enhanced Data Analytics

5 Benefits of Using Artificial Intelligence (AI) in eCommerce Sales & Marketing

for many of us, business slows down around the holiday season. This is an excellent time to:

- pause
- consider
- learn
- plan

More: 👇

PAUSE: think about what you’ve accomplished this year, who you connected with, the achievements and goals met.

CONSIDER: where are you going? Are you happy with your current path? Current customers? Services/Products? Where would you like to go?

LEARN: read a book, start/finish a course, look at what your competition is doing, reflect on your industry, and look outside the industry for treads.

PLAN: what do you hope to achieve next year? What is your budget? Rates? Fees? Product launches? Conferences?

Take advantage of the slower weeks by investing in yourself. You’ve worked hard to get here and next year is waiting with bigger and better opportunities.

Will you take advantage?

Make The Best of the Holiday Slow-down

How do you maintain work/life balance *and* social media engagement?

Here are a couple of tips to maintain sanity: ⤵️ 

🕚 1-2 times per week, dedicate two hours to drafting social media posts (bonus points for using your existing blog content as inspiration)

⏳ Spend 1 hour per week scheduling your posts

🗨️ Reply, reshare, and comment 15-30 minutes, twice a day (in the morning and at the end of your workday)

💘 Aim to make your social media content inspiring, encouraging, and valuable to your audience

🤖 If you can only nurture one social media platform, just do one. Don't feel the pressure to be everywhere, all the time. You're not a robot.

🤗 If nothing else, engage with your followers and ideal clients. The advertising stuff can wait, if you're building relationships and connections, you will reap the benefits.

4 Ways to Become a True Thought Leader as a Content Creator:

(Plus I'll show you what a lot of creators get wrong)

To start, just because you run a company, create a widget, or have a niche website doesn't make you a thought leader. Dropping the occasional "truth bomb" on social doesn't make you a thought leader. Instead...

A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.

How can you do this? First...

1. Define your narrative: A thought leader must build a personal narrative that resonates with their audience. But before that, you must clearly define who you wish to impact.

Then,

2. Find your voice: Don't mimic the voice of someone else, but find your own. Draw inspiration from those you admire, but make sure you are sharing your message your way and in a language your audience speaks. Assuming the voice of someone else leads to imposter syndrome.

Next,

3. Aim for your MVA: Minimal viable audience. All comedians test their new material on small crowds. As you are discovering your voice and message, accept a small audience.

Finally,

4. Consistency: Many content creators drop out and give up before the wider adoption of their message. Stick with it. Don't try to be everywhere all the time. Instead, consistently show up where your growing audience spends their time.

Thought leadership through content creation can be found through these 4 steps:
1. Define Your Narrative
2. Find Your Voice
3. Aim for MVA
4. Show up Consistently

The benefits of being recognized as a thought leader include:

Effective thought leadership can help you repair or maintain brand reputation, earn trust and credibility, bring attention to otherwise overlooked topics, and attract talent.

The key is to provide value to a group you're passionate about, not "establish thought leadership."

4 Ways to Become a True Thought Leader as a Content Creator

Any leader who wants to take their organization to new levels must be able to motivate their team to move forward.

https://www.shaunnestor.com/leadership-styles-are-you-a-maintainer-or-motivator/

When we judge on perception or unspoken expectations, we set our people up for failure. 

And what we use to "keep score" sets the tone for the culture.
#leadership

https://www.shaunnestor.com/pencil-vs-the-sharpie/

"In the constant frenzy to publish what’s new and exciting, many outlets have forgotten the purpose of journalism — to share useful information."

- @abduzeedo 

Work/Life Balance while Boosting Social Media Engagement

"How do I get more customers to my website?" is a question I hear in nearly every consulting session. The answer is fairly simple:

Blog.

🧵 Here are some benefits to blogging for your business:

📈 1. Search Engine Positioning - leverage #SEO to attract new visitors and readers to your website

🗨️ 2. Personalizes Your Brand - your readers will learn and connect with your voice, setting you apart from the competition

👑 3. Establishes Domain Authority - consistently providing helpful educational material to your ideal audience positions you as an expert in your field

👔 4. Pre-Qualifies Customers - your messaging can weed out unqualified customers through jargon or complex ideas. Similarly, you can attract more leads with simple messaging

💸 5. Pays Dividends Over Time - a blog is an asset that grows in value over time compared to traditional advertising that stops working when you stop paying

📑 6. Inexpensive Marketing Strategy - while not free, you can get a lead-generating blog set up in a couple of hours with a limited budget

🔍 7. Exposes Customer Intent & Insight - learn what your ideal customer is searching for and leverage it into your product marketing

🚪 8. Ever-expanding Entry Points - every blog post is an opportunity for new visitors to find you. The more you publish, the more doors they have to walk through.

Blogging is an inexpensive yet valuable strategy to grow your business. For more, check out the expanded version of this thread here: www.shaunnestor.com/blogging-for-your-business/