4 Ways to Become a True Thought Leader as a Content Creator:
(Plus I'll show you what a lot of creators get wrong)
To start, just because you run a company, create a widget, or have a niche website doesn't make you a thought leader. Dropping the occasional "truth bomb" on social doesn't make you a thought leader. Instead...
A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.
How can you do this? First...
1. Define your narrative: A thought leader must build a personal narrative that resonates with their audience. But before that, you must clearly define who you wish to impact.
Then,
2. Find your voice: Don't mimic the voice of someone else, but find your own. Draw inspiration from those you admire, but make sure you are sharing your message your way and in a language your audience speaks. Assuming the voice of someone else leads to imposter syndrome.
Next,
3. Aim for your MVA: Minimal viable audience. All comedians test their new material on small crowds. As you are discovering your voice and message, accept a small audience.
Finally,
4. Consistency: Many content creators drop out and give up before the wider adoption of their message. Stick with it. Don't try to be everywhere all the time. Instead, consistently show up where your growing audience spends their time.
Thought leadership through content creation can be found through these 4 steps:
1. Define Your Narrative
2. Find Your Voice
3. Aim for MVA
4. Show up Consistently
The benefits of being recognized as a thought leader include:
Effective thought leadership can help you repair or maintain brand reputation, earn trust and credibility, bring attention to otherwise overlooked topics, and attract talent.
The key is to provide value to a group you're passionate about, not "establish thought leadership."