"How do I get more customers to my website?" is a question I hear in nearly every consulting session. The answer is fairly simple:
Blog.
๐งต Here are some benefits to blogging for your business:
๐ 1. Search Engine Positioning - leverage #SEO to attract new visitors and readers to your website
๐จ๏ธ 2. Personalizes Your Brand - your readers will learn and connect with your voice, setting you apart from the competition
๐ 3. Establishes Domain Authority - consistently providing helpful educational material to your ideal audience positions you as an expert in your field
๐ 4. Pre-Qualifies Customers - your messaging can weed out unqualified customers through jargon or complex ideas. Similarly, you can attract more leads with simple messaging
๐ธ 5. Pays Dividends Over Time - a blog is an asset that grows in value over time compared to traditional advertising that stops working when you stop paying
๐ 6. Inexpensive Marketing Strategy - while not free, you can get a lead-generating blog set up in a couple of hours with a limited budget
๐ 7. Exposes Customer Intent & Insight - learn what your ideal customer is searching for and leverage it into your product marketing
๐ช 8. Ever-expanding Entry Points - every blog post is an opportunity for new visitors to find you. The more you publish, the more doors they have to walk through.
Blogging is an inexpensive yet valuable strategy to grow your business. For more, check out the expanded version of this thread here: shaunnestor.com/blogging-for-your-business/