Potential clients often seem to think that SEO is something that is done for a while and then stays put. Nope...
#seo #seothread #rant
SEO is a constant battle between your site and your competitors. To make it even harder, Google and the other search engines try to make things "fair" by constantly updating their algorithm.
SEO is constantly changing and because of the optimizers have to stay on top of the latest trends, updates, news, etc.
This all takes time which equals money.
This is why you need to run when someone says they can do optimization for a couple hundred a month. They are just putting in the basics and not doing the ongoing work.
SEO, though you don't pay the search engines for ranking, isn't free and shouldn't be considered free.
At least it's your time, which we've established is money. At most it's hiring a firm like mine (Goldstein Media) to optimize your site and keep up on everything.
So the next time you go out and look for a company to help you with SEO, remember it is time intensive, it's not once and done, and most of all you have to stay with it to get the rewards.