Five ways to compare and think about audience vs community:

1. An audience is one to many, whereas a community is many-to-many.

2. An audience normally has one or a small number of main benefactors. In community, it should be designed to benefit as many people as possible.

3. An audience is generally transactional. Whereas a community is about gifting as much as is humanly and business-ly possible.

4. Another popular analogy is that an audience is when all the chairs are facing the stage. A community is when the chairs are facing each other.

5. Audience building is not community building. However, building an audience is a great way to lean into and start acting upon community discovery.