Don't call it a community...

We love community. We want to shout about it. We want to reference it in a way that recognises the community work we do. However, sometimes we can choose not to call our community a community. Sometimes we need to put on a bit of a marketing and branding hat.

I'll show you how with an example. Relay launched on Product Hunt My eyes pinged at the 'second brain' and 'SaaS startups'. They are both things I get excited about.

So I went to check it out and it turns out the tech behind it is Discourse. It's essentially a forum structured to feel more 'second brain' like. It's still people coming together and having conversations. It's still a community.

Sometimes you have to put on your marketing hat and think about what your people want, the tech behind it doesn't define what you can call your community.

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