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9 months ago

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Don't call it a community...

We love community. We want to shout about it. We want to reference it in a way that recognises the community work we do. However, sometimes we can choose not to call our community a community. Sometimes we need to put on a bit of a marketing and branding hat.

I'll show you how with an example. Relay launched on Product Hunt My eyes pinged at the 'second brain' and 'SaaS startups'. They are both things I get excited about.

So I went to check it out and it turns out the tech behind it is Discourse. It's essentially a forum structured to feel more 'second brain' like. It's still people coming together and having conversations. It's still a community.

Sometimes you have to put on your marketing hat and think about what your people want, the tech behind it doesn't define what you can call your community.

Get more community building tips and news like this to your email inbox. https://rosie.land/posts/rosieland-roundup-139-dont-call-it-a-community/