Today, I finished a 3-month course on Advanced Social Media Marketing from @simplilearn.  https://simpli.app.link/k9AJj5BTGtb

A breakdown of what I've learnt to help you in your journey.

Combine Marketing skills with your web3 knowledge.

Free Course Certification link at the end.
A🧵

1 introduction.
This entails the foundation of social media and the extent to which it is useful for personal and company brands.

Social Media presence as a marketing model to get the first impression for yourself and your projects.

Treat it as your online shop.

Each social media channel has different statistics and what they can be used for e.g
Audience
Demographic
Motivations
Content strategy.

Understand the Algorithm design of each social media platform, the audience, and how people and brands leverage it.

2 Social Media & Business Goals.
How do you fully utilize social media for your business/project?

1 Brand awareness
2 Customer service
3 Crisis Management
4 Lead generation
5 Customer engagement
6 Advertising
7 Generate revenue
8 Business Growth

The most important aspect is👇

Brand building.
Social Media provides visibility to a project and serves as the leading platform to onboard users to the community(Home-based media platform)

While SEO might take time to generate results, social media gives traffic to a project website, and lead to conversion.

3 Social Media Strategy
Strategy=Understanding different social media platforms and how to leverage them.

A lack of how a social platform works and how people use it can lead to failure even with a good strategy.

E.g👇
Twitter as a discovery platform
Pinterest to generate ideas

Three models of designing a strategy

➡ Business goals
See strategy as a system designed towards a specific goal. Pairing both together gives the direction of which tactics to be used.

Each business objective should be determined by the available resources.

➡Micro goals
A series of goals that when it is achieved continuously leads to the achievement of the business goals.

An example
Business goals- Make more sale
Micro-goals- Have more conversion
- Gain a new audience
- Redesign the product

The last model👇

➡ Tactics, paired with each channel.
To achieve each goal, develop tactics that align with each channel.

With different audiences on each platform, and diverse motivations. Using the same format for the overall social media platform can be misleading.



4 Social Advertising
Ads are an important part of social media which enables brands to access audiences in different locations.

Some key points to note here.
-Understand how each platform Ad works.
-The campaign budget
-Target audience

No holy grail here, try to see what works!

5 Content Marketing
Hey, do I still need to do content marketing after creating a Strategy? YES

Content marketing is an important aspect. It is how you design content paired with your TACTICS for each social channel.

Content marketing=Social sharing.
Some things to note👇

👉Each content should be paired with the motivating factor of your audience.
👉Include personas in your strategy
👉Tell a story
👉Audience segmentation is key.

Converge each media through the use of content.
Owned media (Blog/website)
Paid media (Ads)
Earned media (Social media)

6 Social media tools.
Managing many social media can be stressful and increase burnout. These are some of the tools that can be helpful.

@buffer  @hootsuite @SproutSocial etc.

Sometimes tools are good, I find it difficult writing thread until I discover @typefully

7 Analytics
The last phase of the course consists of Digital Analytics. Which introduces some key metrics to measure for both Ads and organic growth.

Some key metrics to know👇
-Conversion
-Amplification
-Page view
-Bounce rate
-Time on page
-Traffic etc.

Shout-out to the tutors in the course for the walkthrough in using different social platforms and the method of teaching @JenniferCario @MarcCampman etc. I can't wait to pick a new course to become better at marketing.

Willing to take a course on Social Media Marketing,👇

Send a DM with the tag "Advance Social Media Marketing" and I will send you the link.

If you enjoy this thread I'll appreciate a like ❤️ and retweet 🔄.

Web3 Marketing
Defi Marketing
Nfts Marketing
GameFi Marketing
Be a part of the ADOPTION. 🤝

You can read the unrolled version of this thread here: https://typefully.com/pro_aactive/rxoWGvl

Social Media Marketing Journey

Content marketing strategy for Defi protocols.
who should read this thread,
-Existing Defi projects
-Upcoming Defi projects
-Web3 marketers
-Defi analyst/enthusiast
-Anyone who wants to learn content marketing.
Free course at the end of this thread.

Let's dive in 📝


Let's take a look at the current and major marketing tactics for Defi protocols.

A common narrative is using incentives in form of high APY/APR. Is it sustainable? maybe. But we've seen over time that when the pool reduces, users tend to move to the next pool with high returns.


This has caused a major downfall in most Defi tokens and protocols because it lacks sustainability. Thanks to some new token designs e.g. Curve, Bal, etc.

While good tokenomics can play its part, what can Defi achieve when it is combined with a good content marketing strategy?

Content strategy for Defi protocols.

📝Help content (Part one)
Providing helpful information to people. it can be simplified in four ways.

1 Who seeks what
what are people searching for? mostly knowledge.
People want to know Defi, teaching them = Onboarding

Here, audience segmentation is key. who is our potential audience?

Audience                Motivation
Defi newbies           Knowledge
Investors                     Roi
Safe investment        Security

These are the common motivations that drive people.


Putting up content that matches audience intent increases customer loyalty, and makes them stick around and eventually use the platform.

YouTube channels with many subscribers shows that people seek knowledge.
Security of assets and Roi is another major trigger.

2 What channel
which channel are they using to search for it?
it can be on YouTube, Twitter, Google, etc.

Helping them to find what they seek easily.
Optimize Owned media
Optimize Paid media
Optimize Earned media

Ps: Using a single channel might limit audience reach.

3 From whom
Leverage influencer marketing and KOLs.

Tips to work with influencers
-Have a niche
-Has built a loyal audience
-Tweet and post around your product
-Audience engagement and interaction
-Good personality

Ps- Large audience does not equate to high results


4 To what effect
The effect of helping people to find information is numerous.

*Increase in brand awareness
*Fosters audience loyalty
*Makes the brand a go-to when looking for information around that niche.
*Users take action by using the platform

The world of decentralized finance keeps evolving, with different blockchains coming up, more Defi protocols will be created on them (Competition).

A good product might not be known without proper marketing.
Good to test and try a new marketing model.

Let's continue to BUIDL

If you like this thread kindly like🧡 and retweet🔀 the first tweet.
This is the free course I promised
https://simpli-web.app.link/e/TqD9xry6wtb
Search for "Advance content marketing"

Happy learning.

You can read the unrolled version of this thread here: https://typefully.com/pro_aactive/Bi2WBLU

Web3/Crypto marketing tactics curated from studying an NFTs 
project@3V3RYDAYP3OPL3. 

who should read this thread?

1 Interested in launching an NFTs project
2  Interested in #web3marketing
3 Need @3V3RYDAYP3OPL3 whitelist (maybe)
4 Social media free course link at the end 


what I will cover in this thread and why I choose to write about their project (Not paid to shill)

- introduction
- The storyline
- The content strategy
- Culture/ A cult
- Advantage of having a good reputation

Let's dive in

The introductory part produced a way different from (interact with this tweet to be considered for WL) but begins with a storyline that introduces the essence of creating the project. 

The use of 3 instead of (e) gets many involved to solve the puzzle and know what is going on. 

The storyline is top-notch, it covers;

- A wide range of people in the space
- The character trait revolves around many people 
- A sense of humor
- A feelings of I belong here ( I am also an 3V3RYDAYP3OPL3 )

Everyone is involved in it " A sense of belonging"

The content strategy relates each post to meet the character trait. 
 Feeling oneself in the content created= Engagement and social sharing.

You feel like this is me. You can see yourself in the content.

"People want to see themselves in the project"

Creating a cult- is a community of enthusiast who finds their identity attached to a project. Are you not an 3V3RYDAYP3OPL3???

The Undercutters, diamond hands, degen players, etc. We all belong here. 

Community= Power
Check Shiba if you are not convinced 

"For the culture"


The advantage of having a good reputation can be seen in what @frankdegods is doing with @degodsnft and #yoots. 

Same with @feyi_x @hangoutDao_  and @3V3RYDAYP3OPL3 

The space is shifting to reward a good reputation. Indeed a good name is better than Gold&Silver - XAU/XAG 

Creating a sense of humor is needed in the NFTs space, here is a project that brings it. Creating a cult of different characters and giving hope back to the people. 

Here is the social-media free course ps://simpli-web.app.link/e/7nL9XUxVXsb
Search for "Advanced social media

If you like this thread, like❤️ and retweet🔁 with your 3V3RYDAYP3OPL3 stories. Also tag @3V3RYDAYP3OPL3 they can consider some WL spot (not sure). Try your luck

You can read the unrolled version of this thread here: https://typefully.com/pro_aactive/Um4TWEl

Social Media Marketing Journey

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