Social Media Marketing Journey

•

Today, I finished a 3-month course on Advanced Social Media Marketing from @simplilearn. simpli.app.link/k9AJj5BTGtb A breakdown of what I've learnt to help you in your journey. Combine Marketing skills with your web3 knowledge. Free Course Certification link at the end. A🧵

1 introduction. This entails the foundation of social media and the extent to which it is useful for personal and company brands. Social Media presence as a marketing model to get the first impression for yourself and your projects. Treat it as your online shop.

Each social media channel has different statistics and what they can be used for e.g Audience Demographic Motivations Content strategy. Understand the Algorithm design of each social media platform, the audience, and how people and brands leverage it.

2 Social Media & Business Goals. How do you fully utilize social media for your business/project? 1 Brand awareness 2 Customer service 3 Crisis Management 4 Lead generation 5 Customer engagement 6 Advertising 7 Generate revenue 8 Business Growth The most important aspect is👇

Brand building. Social Media provides visibility to a project and serves as the leading platform to onboard users to the community(Home-based media platform) While SEO might take time to generate results, social media gives traffic to a project website, and lead to conversion.

3 Social Media Strategy Strategy=Understanding different social media platforms and how to leverage them. A lack of how a social platform works and how people use it can lead to failure even with a good strategy. E.g👇 Twitter as a discovery platform Pinterest to generate ideas

Three models of designing a strategy ➡ Business goals See strategy as a system designed towards a specific goal. Pairing both together gives the direction of which tactics to be used. Each business objective should be determined by the available resources.

➡Micro goals A series of goals that when it is achieved continuously leads to the achievement of the business goals. An example Business goals- Make more sale Micro-goals- Have more conversion - Gain a new audience - Redesign the product The last model👇

➡ Tactics, paired with each channel. To achieve each goal, develop tactics that align with each channel. With different audiences on each platform, and diverse motivations. Using the same format for the overall social media platform can be misleading.

4 Social Advertising Ads are an important part of social media which enables brands to access audiences in different locations. Some key points to note here. -Understand how each platform Ad works. -The campaign budget -Target audience No holy grail here, try to see what works!

5 Content Marketing Hey, do I still need to do content marketing after creating a Strategy? YES Content marketing is an important aspect. It is how you design content paired with your TACTICS for each social channel. Content marketing=Social sharing. Some things to note👇

👉Each content should be paired with the motivating factor of your audience. 👉Include personas in your strategy 👉Tell a story 👉Audience segmentation is key. Converge each media through the use of content. Owned media (Blog/website) Paid media (Ads) Earned media (Social media)

6 Social media tools. Managing many social media can be stressful and increase burnout. These are some of the tools that can be helpful. @buffer @hootsuite @SproutSocial etc. Sometimes tools are good, I find it difficult writing thread until I discover @typefully

7 Analytics The last phase of the course consists of Digital Analytics. Which introduces some key metrics to measure for both Ads and organic growth. Some key metrics to know👇 -Conversion -Amplification -Page view -Bounce rate -Time on page -Traffic etc.

Shout-out to the tutors in the course for the walkthrough in using different social platforms and the method of teaching @JenniferCario @MarcCampman etc. I can't wait to pick a new course to become better at marketing. Willing to take a course on Social Media Marketing,👇

Send a DM with the tag "Advance Social Media Marketing" and I will send you the link. If you enjoy this thread I'll appreciate a like ❤️ and retweet 🔄. Web3 Marketing Defi Marketing Nfts Marketing GameFi Marketing Be a part of the ADOPTION. 🤝

You can read the unrolled version of this thread here: typefully.com/pro_aactive/rxoWGvl

Social Media Marketing Journey

Write & publish everywhere with Typefully

Write & publish everywhere
with
Typefully