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Social Shopping : Pour mieux sauter ?

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7 months ago

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View on Twitter

Toutes les plateformes sociales reculent sur le Shopping mais je pense que c’est pour mieux sauter, une fois qu’un meilleur modèle sera défini. Tous veulent monétiser leurs MAU et le shopping est ce qui les rapproche le plus d’un flux d’argent.

Le fait que la priorité - notamment chez Instagram - soit actuellement sur la défense des parts d’attention avec le focus sur la vidéo ne veut pas dire que la monétisation n’a plus d’importance.

Je reste convaincu que le shopping sur les réseaux sociaux est une opportunités pour 3 raisons principales : 👉🏼 Il n’y a presque pas de friction lors de l’acte d’achat. 👉🏼 “Fish where the fishes are” et c’est sur Instagram, TikTok et les autres que l’attention est.

👉🏼 C’est sur les réseaux sociaux que sont les influencers, cette forme de social shopping asynchrone qui laisse à l’acheteur le temps de la réflexion.

PS: Le social shopping sera aussi l’un des usages les plus intéressants dans les metaverses. Il y a peu de chances que Meta recule là-dessus.