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Typefully
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We're launching a Command Bar today with great commands and features.
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@aaditsh
I think this thread hook could be improved.
@frankdilo
On it 🔥
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Easlo
@heyeaslo
Reply with "Notion" to get early access to my new template.
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@kandros5591
Notion 🙏
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Typefully is fantastic and way too cheap for what you get.
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DHH@dhh
This is my new go-to writing environment for Twitter threads.
They've built something wonderfully simple and distraction free with Typefully 😍
Santiago@svpino
For 24 months, I tried almost a dozen Twitter scheduling tools.
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When it comes down to the experience of scheduling and long-form content writing, Typefully is in a league of its own.
Luca Rossi ꩜@lucaronin
After trying literally all the major Twitter scheduling tools, I settled with @typefully.
Killer feature to me is the native image editor — unique and super useful 🙏
Visual Theory@visualtheory_
Really impressed by the way @typefully has simplified my Twitter writing + scheduling/publishing experience.
Beautiful user experience.
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@aaditsh
I think this thread hook could be improved.
@frankdilo
On it 🔥
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Un des conseils de copywriting que je vois le plus souvent, est de s'assurer que chaque phrase ne défend qu'une seule idée et qu'elle doit être optimisée pour la conversion.
Le problème avec ce conseil, c'est qu'il uniformise toutes les copies.
Vous vous souvenez quand le Flat Design est apparu sur Internet ?
Microsoft a commencé à le pousser, puis Apple avec iOS7, puis Google avec Material Design.
Quelques années plus tard, tous les sites web étaient quasiment identiques... et fades.
Optimiser un texte à l'extrême, en ne cherchant que la performance, va le rendre très similaire à n'importe quel autre texte optimisé de la même manière.
Imaginons donc que tous les marketers travaillent bien et suivent les best practices absolus de ce métier (😂)
L'ensemble des landing pages et site webs sonneraient exactement de la même manière, et seraient tout sauf différenciant.
Toutes les copies doivent avoir l'objectif de conversion en tête, je suis d'accord...
Mais cet objectif de performance doit trouver son équilibre avec un autre objectif tout aussi important : celui de défendre l'unicité, le tone of voice et les valeurs de la marque.
Tu dois pouvoir reconnaitre une marque juste en lisant un texte.
En synthèse, je pense que la limite à l'optimisation des textes pour la conversion est d'arriver à rester soi-même en tant que marque.
Et que cet équilibre est essentiel à trouver.