Patricia Bernasconi
@patbsci
🍭 3y trying to crack productivity for teams (🪦 @KairnApp) 🔮 Ping me to add virality to your SaaS - freelance Product Manager magic 🏄♀️ Currently in Lisbon
Top SaaS Ads Campaigns
Wednesday - #acquisition - let's check out some of the very best SaaS campaigns ever done 👀 Well at least, some of my personal favorite ones.
ps - I spent a good hour trying to get annoying chatgpt to help me do this thread and ultimately, didn't use any of it 😅
#AIsucks
theintrovertedattorney x @ScribeHow
Funniest partnership with an Instagram creator that does funny animated illustration. If you haven't... must see absolute in how to tap into light snack format social media
6.5M views, 623K likes on IG
instagram.com/p/CtwM2fos5Nm/
Adding Video Game Techniques to Onboarding
Fridaaaaay is Fun Day = #adoption and deep dive into ... adding video game inspired techniques in onboarding.
At 12 I used to wake up earlier to play Tales of Symphonia before school, that was clearly my first huge video game crush 🤍 .
so what can you copy from the best games?
Affiliate marketing for SaaS
Thursday, we're back on #acquisition. Slightly different today, we dive into #affiliatemarketing for SaaS and tips to implement it.
What is affiliate marketing? strategy where affiliates receive $$ for each visit, signup or sale they generate of your product (via a tracked link)
Some SaaS examples
- cos they have the most in-love users 🤍 @webflow
- works even for huge tools - adobe.com/uk/affiliates.html
- can be very specific (canva changed their focus to visual content creators only)
- started in e-com so ofc @Shopify has one - shopify.com/affiliates
Top tips to win at life by my +75yo ex Navy, Mad Man, Adventurer mentor ♥️
Meeting one of my mentor, bestie, and investor. +75yo, ex boss of the US marketing frenzy (👀 @MadMen_AMC), ex Navy Seal, ex pro swim, grew up as a gay kid in ⛪️ MidWest and escaped to NYC to build a crazy life. His main reco to win? #1 "Cultivate what makes you exceptional" 👇
#1 "Cultivate what makes you exceptional" - It's easy to wanna fit in, to blur your lines so you don't stand out too much. By doing so you'll gradually forget who you are, and then it becomes a nightmare to find what drives you on a daily basis, and motivation drops big time 🙅♀️
Building a macOS app, key things we've learnt 🤓
🏄 What gets our 1700 new users on @KairnApp super excited? "Your macOS task capture is c-r-a-z-y powerful". That's because it's developed in #SwiftLang to stay light and high performance. Let's dig in our Swift master @JulienLacr0ix 3 points to know before jumping in macOS dev👇
Building "a product people love", what does that even mean? 😅
1️⃣ building product people love - we've been hearing this a lot with the rise of @MiroHQ, @mazedesignHQ, @Dropbox, @SlackHQ, @loom, @CycleProduct. B2B SaaS have a new target = be the app users L-O-V-E and share internally. It's both a product + a go-to-market strategy. Let's dig
PLG stands for Product Led Growth, it means your product is your sell machine. It only works if you have a very strong value proposition to the individual user + a viral loops that enables your initial user to become your growth machine, converting new people to the tool.
Learnings on the Product Hunt Algorithm 🤖
Learnings from our PH exploration with @MathildeBeccat, one of the big recos is understanding the PH algorithm 🤖. It's what decides if you make it to product of the day or not (on top of votes of course...). Here's what we found in a thread 🧵
How the algorithm computes the score is not public, but for sure it judges voters severely and can take away upvotes or give minus points if it thinks the voters are “not genuine”.