Wednesday - #acquisition - let's check out some of the very best SaaS campaigns ever done 👀 Well at least, some of my personal favorite ones.
ps - I spent a good hour trying to get annoying chatgpt to help me do this thread and ultimately, didn't use any of it 😅
#AIsucks
theintrovertedattorney x @ScribeHow
Funniest partnership with an Instagram creator that does funny animated illustration. If you haven't... must see absolute in how to tap into light snack format social media
6.5M views, 623K likes on IG
instagram.com/p/CtwM2fos5Nm/
Choose a Better Way to Work by @SlackHQ
Beautiful campaign to shows how Slack turns chaos into clarity–simply by organizing shapes. They used geometrical shapes flowing gracefully to showcase how communicating should flow freely -
Spiraling Up: The Journey to Become a Unicorn - @HubSpot + @LinkedIn
Simply amazing ... a 3-season documentary into the journeys of startup founders at every stage –from seed to unicorn. "I go to bed exhausted every night but I wouldn't do anything else"
youtu.be/XtTXPsba-3E
Long Live the XLA by @AcoraLtd
IT services are boring right? so to make it fun, Acora turned it into a Game of Thrones-esque battlefield. And they communicate their vision crazily well throughout the ad 👏 super well executed - long live the XLA
youtu.be/5H0Crw5j5k0
Upskill From Within - @360Learning
Funniest of all, 360 did a series of video where we follow a group of colleagues trying to embark everyone on that ‘big new idea’ supposed to turn the world around. Tons of jokes to make you smile every second.
youtu.be/ls_Sr2MhGn4
Hard to do this one without talking about @clickup
Honestly they have so many I love that it's hard to give one. Maybe the academy of epic kick ups managed in Click Up. Or maybe the Jira got fired by Click Up... not sure, here's the full playlist
Those are my fav, what are yours??
Bonus, some am keeping an eye on...
@claap_io with Ken Bleacher turning product tours fun - youtu.be/TejtoX7oGX4
@hootsuite's mascotte live Tiktok shows - tiktok.com/@hootsuite/video/7090572169691876613
and @Gong_io hacking the SuperBowl by buying just local rights
Patricia Bernasconi
@patbsci
🍭 3y trying to crack productivity for teams (🪦 @KairnApp) 🔮 Ping me to add virality to your SaaS - freelance Product Manager magic 🏄♀️ Currently in Lisbon
