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I think this thread hook could be improved.
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Success in Web3 marketing looks drastically different in a bear market vs. a bull market.
The two biggest factors of web3 marketing cycles are:
β Innovation
β Price action
Here's how Web3 marketing dynamics change during bull/bear cycles and how you can excel no matter what.π§΅
First, bull ycles = easier to get results.
Your marketing can suck, and you can get great results because people are in ape mode.
Bear cycles = harder to get results.
Your marketing can be epic but get little to no results because people are in fear mode.π«£
I wrote about all this from an Ethereum perspective in more detail here:
ethereuminvestor.io/ethereum-organic-marketing/
Bull/bear cycles affect every chain the same way.
Put your head down and build your marketing funnel during a bear cycle, and you will be rewarded during a bull cycle.π
Innovation = New Ideas.
Also:
The practical implementation of ideas that result in introducing new goods or services or improving in offering goods or services.
Innovation compounds leading to positive price action.
Positive price action sparks organic marketing.β¨
Innovation leads to new apps launched, which attract new users.
For example, Ethereum ICOs.
ICOs led to:
β New apps
β New users
β More liquidity
β Increase in price
As price increases, so does PR, which draws in more users.
Marketing during this time is the highest impact.π
Eventually, this bubble pops:
β Speculators scatter
β Founders, devs, creators leave
β People get liquidated and lose money
β Crypto is suddenly a scam
β An army of "I told you so" people come out of the woodwork
β Hedge funds wait until a bottom forms to deploy
β No bids π«§
Attention and DAUs drain after the bubble pops.
VCs invest in founders and builders.
Builders build.
Creators create.
Price action goes sideways.
Funds and retail traders lick their wounds and prepare for the next run.
And then it starts all over again.πΈ
One last thing is we have to walk through goblin town to get back to a bull cycle.
What is goblin town?
A desolate place where people who lost money are mentally and emotionally rekt.
Goblin-town is a mind fuck, and those brave enough to walk through get rewarded! π
Marketing tips for bear cycles.
β Triple down on organic marketing
This includes blogs, email blasts, videos, spaces, substack, virtual events, Twitter, and LinkedIn posts.
Put your head down and do the above; the bull cycle will be back in no time. π°
How should you approach paid marketing?
The cost goes down for paid marketing in a bear.
However, DAUs come at a premium which means the savings become negligible.
Instead, ramp up organic marketing efforts now and execute paid media campaigns more thoughtfully. π―
TLDR:
Web3 marketing dynamics shift with the macro.
Attention disappears as liquidity drains.
DAUs come at a premium.
Bear market innovation leads to better marketing results during a bull cycle.
Build organic marketing funnels today and get rewarded during a bull cycle. π