Social Media is currently worth an estimated $220 billion in yearly ad revenue.

By 2026 that number is expected to increase to $833 billion (Source: @tbrc_info).

Decentralized Social is uniquely positioned to capture a significant % of that value.

Here’s how:

@Saypien_recently scored Decentralized Social a 4/5 in his @MessariCrypto trends report, which is the highest. 📈

Other trends included:

– Web3 gaming
– Upstart layer-1
– zk-rollups
– Web3 infra
– revenge of the apps

Read the full report here:

https://bit.ly/messaricrypto

The grading criteria are: 

– TAM
– Novelty
– 10X value
– Competition
– Value capture

Decentralized Social scored the highest for Total Addressable Market (TAM), novelty, and value capture.

Creator economy. 🎨

There are 50 million creators. 

30% of all gen z want to be influencers when they grow up.

All are looking for ways to monetize as greater than 90% earn below the poverty line.

https://influencermarketinghub.com/creator-economy-stats/

Ownership. 👩‍💻

Web2 social media owns your:

– Content
– Social graph

On Web2 social, you're just renting space.

On Web3 social, you own your content, community, and social graph.

https://youtube.com/shorts/vMXTqgT3_nI?feature=share

On Web2 social media platforms, it takes close to 7 months for creators to earn their first dollar. 💰

What if you could earn within 30 minutes?

You can earn and monetize on Web3 social media platforms without needing 50,000 followers on day 1.

https://twitter.com/RobertGraham24/status/1565047253374361601?s=20&t=40RagJ2X5Za-hmUnpj7cqg

Outdated Ads Driven Business Model. 💸

We live in a social media world where we post content to one day have the opportunity to monetize.

Meanwhile, big tech rakes billions from our content, and creators are over it.

Decentralized social flips that model on its head.

Mass censorship. 🤫

@AlexBerenson was wrongly de-platformed by Twitter during the covid hysteria.

He took them to court and won.

That's just 1 example of thousands.

Creators shouldn't have to live in fear of getting de-platformed.

https://twitter.com/AlexBerenson/status/1558060844549902338?s=20&t=bSfYK85TIav2cP3AS2Q8_A

Another example of creators earning peanuts and getting de-platformed is the Krassenstein Twins.

They had 1.2 million followers on Twitter and never earned a dime.

Now they earn hundreds a day on Diamondapp.com, a Web3 social app.

https://twitter.com/WilliamLaurent3/status/1564350916022730760?s=20&t=mwS2BBZ92qlFbZpbqJMcDA

More prominent influencers are calling for Decentralized Social every day.

A few months back, it was @BoredApeYC calling for a Web3 solution to Discord. 🦧

Most recently, Alex Becker called for Decentralized Social for the good of society.

https://twitter.com/ZssBecker/status/1562777704206049283?s=20&t=ph8G7PGTe4dGELFzqRMU4A

People are starting to wake up to social media's negative effect on society when only 3 - 5 corporations control what we see and hear online. 😴

It has a profound psychological impact on all of us.

https://twitter.com/investindigital/status/1523392305385721856?s=20&t=-lCHagX0l25qhnDhcmBcjg

If you don't think that's an issue, I'll give you a quick visual about eating fast food daily. 🍔

If you haven't heard, eating fast food every day sucks.

https://twitter.com/mosstache/status/1556839271394250752?s=20&t=-lCHagX0l25qhnDhcmBcjg

Enjoyed this thread?

Follow @desoprotocol and @investindigital if you want to learn more about the future of social media.

Own your content, social graph, and audience with:

https://diamondapp.com/

Twitter whistleblower claims:

– Understated bot numbers
– User data at incredible risk
– Flimsy server infrastructure
– Weak security infrastructure
– No worker accountability for security breaches

Decentralizing social media can't happen soon enough.

https://lnkd.in/gTuXBHqV

Mind-blowing crypto crime stats for 2022 from the @chainalysis mid-year report. 🤯👇

Top 3 scams:

Omegapro: $106 million
Juicyfields: $273 million
Unique exchange: $267 million

📊 Statistical outliers drive scam revenue.

For example:

Plustoken netted $2 billion from victims in 2019
Finiko netted $1.5 billion in 2021

💥 Biggest hacks in 2022:

Ronin: $650 million
Cross-chain bridge nomad: $190 million
Solana Wallets: $5 million

What does it mean?

The world is being rebuilt digitally.

As more of our identity moves online, scams and hacks will increase.

This is the first time in history our wealth will be stored online.

How do we solve this?

✅ Solving scams.

It starts with owning your digital identity and social graph while storing all content on-chain.

We can then build Web3 native verification systems using the trust and transparency of a blockchain.

✅ Solving hacks.

Right now, we're stuck in Web 2.5.

Most communities are stuck on Discord, and there are hybrid exchanges that you don't own.

This creates vulnerabilities that most aren't aware of while making it harder to identify weaknesses off-chain.

Of course, it's not that simple.

We're in an interesting phase.

Web3 is still so new.

This same aspect simultaneously creates a massive upside while increasing risk.

Most people aren't aware of not your keys, not your content yet.

@desoprotocol helps solve this because it's:

– Decentralized
– 100% open source
– You own your identity 
– You own your social graph
– All content is stored on-chain

Apps on DeSo that are part of the solution:

@daodao_io 
@DesofyApp
@VF_Creators
@desocialworld
@desomessenger 

Follow @investindigital to learn more about the future of social media.

Source: https://blog.chainalysis.com/reports/crypto-crime-midyear-update-2022/

The future of social media is booming on DeSo.

This week's ecosystem updates include:

– Web3 Instagram in early access
– Not your keys, not your content 
– Web3 TikTok in beta
– Web3 Discord 
– Slack killer 
– DAOs launching

Find out what true Web3 social is all about. 👇

Web3 Instagram @pearlapp_ is now in live access.

Pearl is built for creators by creators.

Earn diamonds when you post images and videos.

Join the waitlist.

https://pearl.app/

Not your keys, not your content is a term coined by @nadertheory, but what does it mean?

Learn more in our weekly DeSo video from @jacobavan_.

https://youtu.be/PDoOtapm6-M

Web3 TikTok @WeAreStori officially enters beta.

You can do everything you can do on TikTok with a new concept weaved in called share 2 earn.

The more you share, the more you earn.

Check their website for when the app is available for Android and iOS.

storiapp.co

Web3 Discord @desomessenger ships more updates and an alpha version of their mobile app.

Updates include:

– Improved reply UX
– Improved reply UI
– Message tipping
– New emoji reactions

Check out their website and learn more.

https://desomessenger.com/

Web3 Medium competitor @desozirkels now allows DAO gated access to premium content.

You can limit content access to anyone who owns your DAO token on @daodao_io 

You can start posting on Zirkels and earning crypto today!

https://zirkels.com/

Web3 chat app @vibehutapp is on a mission to render Zoom and Google hangouts obsolete.

They've recently shipped several new updates and UX improvements:

– Subscribe only rooms
– Social links on profile 
– 1-click instant calls
– invite users mid-call

https://vibehut.io/

Web3 professional network @joinentre is getting ready to ship their slack killer.

You can join the waitlist for when it launches.

https://joinentre.com/communities/create

Additionally, they have another upcoming job fair.

https://joinentre.com/event/629134b6016a850009036ea6


There are several exciting DAOs in funding rounds on @daodao_io.

DAO-based casino 
https://daodao.io/d/HighKey
NFT staking on DeSo @lixcoin 
https://daodao.io/d/LIX
Web3 Simplified Course @JohnJardinCodes 
https://daodao.io/d/Web3Simplified
MemeDAO
https://daodao.io/d/MemeDAO


We will be on @MarioNawfal Twitter space @RoundtableSpace.

We're also partnering with @MishaDaVinci for a Web3 learning event.

Our much-anticipated website launch and video are also just around the corner.

DeSo is only about 500 days old.

However, we've just passed 71 million transactions and 1.6 million wallets with $1 Billion of volume transacted on-chain!

Join us on-chain to keep track of more exciting new updates.

Diamondapp.com

Read the full blog on the @desoprotocol website:

https://www.deso.org/blog/quick-ecosystem-update-pearl-live

Social media's future is decentralized.

Decentralized social media means:

– 0 gas fees
– Money native
– 100% on-chain
– Own your social graph
– Your keys, your content

That future is already happening on DeSo.

Here are the top apps in the ecosystem you can explore today. 🧵

Diamond = Web3 Twitter.

@UseDiamond has everything Web3 creators are looking for, including:

– NFT profile pics
– Post to earn diamonds and cash out into fiat
– Social tokens/creator coins other people can buy

Creators earn every day on diamond.

Diamondapp.com

Desofy = 1st Decentralized Web3 Mobile App.

Mobile on a blockchain is hard to do, but DeSofy made it happen.

That means you can post to earn on the go.

You can crosspost on Twitter and DeSo using @DesofyApp.

https://www.desofy.app/

DAODAO = Web3 Community Builder.

@daodao_io features include:

– 100% on-chain
– Little to no gas fees
– Multi-currency support
– Instant tokenization trading

Launch a DAO in a few clicks (1,500 so far).
daodao.io.

Entre = Web3 LinkedIn.

@joinentre is a Web3 professional network.

It's a hybrid between Web2 and Web3.

They host recruiting events for people looking to get a Web3 job.

Check it out or send it to a friend who recently got laid off.

https://joinentre.com/

Pearl = Web3 Instagram.

@pearlapp_ has most of the features IG does.

It also has:

– Tipping
– Social tokens

So you can post to earn on Pearl from day one without needing 50,000 followers.

https://pearl.app/

NFTz = DeSo NFT Marketplace.

@NFTz_me focuses on curation.

Other features incoming:

– Ethereum integration
– 3D NFTs/Virtual Reality
– Interactive Metaverse Gallery

https://nftz.me/

DeSo Messenger = Web3 Discord.

@desomessenger team is integrating all the features people in Web3 are looking for.

Features:

– 100% on-chain
– Token gated/NFT chats
– end-to-end encryption

No more Discord. 

No more half Web3, half Web2 communities.

https://desomessenger.com/

@desocialworld brings DeSo to different countries in different languages.

So people who speak the following languages can experience Web3 social media.

– Hindi
– Dutch
– French
– Russian
– Chinese
– Spanish
– Japanese

https://desocialworld.com/

The best part about the above apps is you only have to post on one platform and build one audience.

For example, if you post on Pearl, people can see it on Diamond and DeSocial World.

That means you can also get tipped diamonds on all platforms as well.

Post once and earn.

Other cool features on DeSo:


– Better UX
– DAO Coins
– 0 gas fees
– 100% on-chain content 
– Creator subscription apps
– Fastest syncing blockchain
– Encrypted and unencrypted group chats
– Multiple ways to monetize (diamond, post2earn, NFTs, creator coins)

Examples of creators earning and DAOs launching on DeSo:

@lixcoin 
@SirRhett
@FUCFAMILY
@mechelllord 
@goldberryband
@playmatejaylene 
@JohnJardinCodes

There are many more; they don't need a massive audience to earn.

If you're new to DeSo, start here:

Intro to DeSo
https://youtu.be/bDappwUUWq8

What are social graphs
https://youtu.be/F2wcx9Pq-vc

The Vision
https://docs.deso.org/about-deso-chain/readme

State of Decentralized Social
https://www.deso.org/blog/state-of-decentralized-social-4

The Blockchain Business Model
https://www.deso.org/blog/blockchain-business-model

Success in Web3 marketing looks drastically different in a bear market vs. a bull market.

The two biggest factors of web3 marketing cycles are:

– Innovation
– Price action

Here's how Web3 marketing dynamics change during bull/bear cycles and how you can excel no matter what.🧵

First, bull ycles = easier to get results.

Your marketing can suck, and you can get great results because people are in ape mode.

Bear cycles = harder to get results.

Your marketing can be epic but get little to no results because people are in fear mode.🫣

I wrote about all this from an Ethereum perspective in more detail here:

https://www.ethereuminvestor.io/ethereum-organic-marketing/

Bull/bear cycles affect every chain the same way.

Put your head down and build your marketing funnel during a bear cycle, and you will be rewarded during a bull cycle.🐂

Innovation = New Ideas.

Also:

The practical implementation of ideas that result in introducing new goods or services or improving in offering goods or services.

Innovation compounds leading to positive price action.

Positive price action sparks organic marketing.✨

Innovation leads to new apps launched, which attract new users.

For example, Ethereum ICOs.

ICOs led to:

– New apps
– New users
– More liquidity
– Increase in price

As price increases, so does PR, which draws in more users.

Marketing during this time is the highest impact.👊

When the price goes up:

– Speculators buy, driving up prices more
– Price action = organic PR and news stories
– Organic PR and news = more buyers
– More buyers = more investors
– More investors = more builders
– More builders = more innovation 👩‍💻

Eventually, this bubble pops:

– Speculators scatter
– Founders, devs, creators leave
– People get liquidated and lose money
– Crypto is suddenly a scam 
– An army of "I told you so" people come out of the woodwork
– Hedge funds wait until a bottom forms to deploy
– No bids 🫧

Attention and DAUs drain after the bubble pops.

VCs invest in founders and builders.

Builders build. 

Creators create.

Price action goes sideways.

Funds and retail traders lick their wounds and prepare for the next run.

And then it starts all over again.💸

One last thing is we have to walk through goblin town to get back to a bull cycle.

What is goblin town?

A desolate place where people who lost money are mentally and emotionally rekt.

Goblin-town is a mind fuck, and those brave enough to walk through get rewarded! 😈

Marketing tips for bear cycles.

– Triple down on organic marketing

This includes blogs, email blasts, videos, spaces, substack, virtual events, Twitter, and LinkedIn posts.

Put your head down and do the above; the bull cycle will be back in no time. 💰

How should you approach paid marketing?

The cost goes down for paid marketing in a bear.

However, DAUs come at a premium which means the savings become negligible.

Instead, ramp up organic marketing efforts now and execute paid media campaigns more thoughtfully. 🎯

TLDR:

Web3 marketing dynamics shift with the macro.

Attention disappears as liquidity drains.

DAUs come at a premium.

Bear market innovation leads to better marketing results during a bull cycle.

Build organic marketing funnels today and get rewarded during a bull cycle. 🙌

This bear market is the final boss battle before a face-melting bull run led by worldwide mass adoption.

What will spark it?

The world government's pro-crypto language is a clear signal.

Here's how I think it will play out. 👇

1)Countries fighting to become global crypto hubs.

Some examples:

– El Salvador
– USA
– UK

All have gov officials that are publicly pro-crypto. 

The UK digital minister said they intend to be a "global crypto center."

https://twitter.com/Blockworks_/status/1537367412219207684?s=20&t=NCHkhV3ctDNzRLUmwLLV_w

@SenLummis just proposed a bill to integrate crypto into the financial system.

It will have a domino effect.

Why?

The world is on the dollar standard.

Other countries will see it as a safe signal to do the same.

https://twitter.com/MarioNawfal/status/1536833106744946689?s=20&t=NCHkhV3ctDNzRLUmwLLV_w

2)Cities adopting crypto.

Examples:

– @FrancisSuarez is making Miami a @bitcoin city
– @jaredpolis making Denver an @ethereum city

Cities will allow you to pay taxes with crypto as a trojan horse to signal crypto is safe.

https://bit.ly/3QnH7Fz

3)Politicians use crypto in their campaign strategy to win or hold office.

Examples are:

@tedcruz 
@JoshMandelOhio 
@GovAbbott

Right now, it's mostly the republican party, but there will be more pro-crypto democrats after Bidens executive order.

https://bit.ly/3tC0am0

4)The crypto-rich will use the money they've made to push pro-crypto bills and get pro-crypto politicians into office.

SBF could spend up to $1 billion, music to the ears of politicians everywhere!

https://twitter.com/fintechfrank/status/1529185967705292801?s=20&t=e0BqokL7jfL15iDAmmtcSw

It becomes a trickle-down effect with a hint of organic marketing.

Politicians have massive PR agencies and campaign strategy teams backing them.

They know how to get headlines.

Headlines lead to journalists writing about it more.

Which leads to more awareness and adoption.

So let's add it all up and see what we get.

pro-crypto bill + country adoption + city adoption + politicians + crypto rich donating to political campaigns =

✅Hedge funds that won't invest without regulatory clarity are suddenly willing to allocate.

✅Businesses and brands see this as a signal to use crypto in marketing campaigns or integrate it into their payment system.

✅Everyday people who don't know about crypto suddenly see it as safe to experiment with.

🤯Which all leads to worldwide mass adoption.

And lastly, as more speculative projects turn to dust, people will focus on chains with the most everyday use cases and value creation.

Examples are:

– Social Media
– Gaming

And it works best when the UX is so good you don't even realize you're using a blockchain.

Blockchains are antifragile but what does that even mean?

Let's break it all down so we can better understand what the future holds for Web3 social and @desoprotocol as we build through the bear market fire. 

To put it simply, antifragility means thriving in the face of chaos. 

Crypto has a long history of thriving in the face of chaos and coming out better than before.

In crypto, we call chaos FUD.

Examples of FUD:

– Regulation
– Banning
– Scams
– Bear cycles
– Media hit pieces


A consistent pattern is that crypto gets stronger after each FUD cycle.

FUD intensifies during a bear cycle.

And the best projects are forged in the fire of bear cycles.

Examples include:

@circlepay 
@opensea
@avalancheavax
@AlchemyPlatform
@Uniswap

So what does it mean when we say blockchains are antifragile?

1. Thrive in the face of chaos
2. A single killer app sparks innovation & mass adoption

Ethereum is a great example of how a single killer app can change everything!

Ethereum's rough innovation timeline:

1 - 2-yrs: Mostly Nothing
2 - 3-yrs: ICOs
3 - 6-yrs: Tokens, Liquidity Pools, Dex, Lending Protocols, NFTs, NFT exchanges, DAOs

Ethereum sparked more innovation in finance in 6+ yrs than legacy finance did in the previous 50 yrs combined!

It's completely realistic to think the same thing will happen with web3 social media.

But potentially much faster than anyone could possibly imagine.

Why?

Because the infrastructure and foundation are already built.

People now accept the inevitability of blockchains.

And are trying to find ways to work with them.

The last cycle saw blockchain adoption from:

– Big brands
– Big banks
– Gov
– Politicians
– Legacy finance
– Countries
– Cities

And the above adoption will only accelerate during the next bull cycle as more onramps are built.

You can read more about The Antifragility of Blockchains here:

https://bit.ly/nadertheory
https://www.deso.org/blog/antifragile-blockchains

The Antifragility of Blockchains

Everything you need as a creator in web3 exists on @desoprotocol.

Launch a DAO + Raise Funds = @daodao_io.

Web3 Twitter = @UseDiamond.

Web3 LinkedIn = @joinentre.

Web3 Analytics =  @openprosper.

Social video calls =  @vibehutapp.

Don't wait. Post to Earn right away!

Centralized Social Media is Dangerous.

The @BanklessHQ,@gabrielhaines, and @optimismPBC are just a few examples.
 
When 5 corporations act as centralized gatekeepers, we all lose.

We must build and decentralize the world's information ASAP!

Here's why.

Social media has become the most important medium by which we interact and communicate.

We look to algorithms to make big life decisions whether it's through Google, Facebook, Twitter, or Instagram.

Social media has accelerated the flow of the world's information.

Information used to be scarce so it made a lot of sense to get many people together in one place (college) to learn and solve big problems.

That's all changed.

Now there's too much information.

We went from a lack of information to an overabundance of information in a very short amount of time.

That's both good and bad.

It’s good because people can learn new things and apply what they’ve learned more quickly than ever before. 

It's bad because humans can only focus on so much information at a time.

Social media has the power to get the masses to focus on whatever it wants, good or bad.

That's dangerous.

What if that information falls into the wrong hands?

It can be used to hyper-focus the masses on one issue while distracting from 10 others.

It can be used to enrage us to take action towards a political agenda.

By the way, did you know that Google removed "Don't be evil" from their code of conduct about 4 yrs ago?

I'm sure that has nothing to do with anything so let's get back to the thread.

We've been conditioned to react to whatever is on our feeds.

Social media feeds are designed to make you react.

We have no mental defense against this.

Why is that?

It all starts with a thought.

Thought precedes action. 

Action in this example is creating content.

Your content is a manifestation of your thoughts and your thoughts matter.

But big tech pretends your content doesn't matter.

Then turns around and rakes in billions.

Crazy!

When you tweet it goes into a massive centralized database.

The more you tweet, the more big tech understands how you think, the more predictable you become, and the more money they make off of you.

Big tech has hyper-intelligent research teams who work round the clock to figure out how you think.

Once they know how you think, the easier it is to monetize you.

The more content you post, the more money they make.

Even the smartest people hardly stand a chance.

Social media changes the way we think and act. 

When you alter your content to avoid getting de-platformed you alter your thoughts.

You do this enough and you've conditioned yourself and the people consuming your content to think and act differently.

Both sides lose.


Big tech has proven they don't care about freedom of speech.

What is freedom of speech?

Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction.

Mass censorship happens with a pro-censorship feedback loop of creators and consumers.

When you create content to avoid getting censored/banned, you are opting in to censorship.

Centralized social media incentivizes creating pro-censorship content.

It's all about the UX.

It takes 1 click to opt into censorship and 3 clicks to fight it.

Right now it's a losing battle and the pendulum has to swing the other way.


How do we fix the problem?

Decentralized the world's information.

Build towards core crypto values like:

Permisionlessness, trustlessness, decentralization, and censorship resistance.

Make it easier to protect freedom of speech.

it won't be easy but it will be worth it.