Shailendra Singh Bais
@bais_shailu
📈 Performance Marketer | Google Analytics nerd | CRO Strategist | Avid learner & practitioner | I’ll Help You increase ROI & Profits. Click on the link below
New Emerging Browsers Post DMA Regulation
Last year a new Regulation came in the European Union (EU) region.
Ensuring a higher degree of competition in European digital markets by preventing large companies from abusing their market power and by allowing new players to enter the market.
To just sum-up a few important highlights of the rule:
1. You can uninstall the pre-installed apps on your mobile phones.
2. A company cannot promote its new service using an already established service.
Advanced Targeting Strategies Across Platforms
The features of Optimized Targeting in Google Ads, Advantage+ Campaigns in FB ads & Predictive Targeting in Microsoft Ads all have the same function.
They all try getting conversions outside our target radar which we have set. Kind of, AI works here in the background.
So only recently, even after being 38 years old, I can see advertisements for basic digital marketing courses, which I guess just a college passed-out might be interested in or the advertiser might have targeted ages 18-25.
Story of Man Behind Iconic Indian TV Commercials: Fevicol and Cadbury Dairy Milk
Linkedin is full of suggestions with a ton of books from foreign authors.
I don't say those suggestions are of no use!
But, if you are a 90's Indian kid then surely you haven't missed these iconic TV commercials.
As given in below Tweet:
The Fevicol ad campaigns - Fevicol Bus, Fevicol Fish, Fevicol Sofa.
Cadbury Dairy Milk ad campaigns like "Kuch Khaas Hai",
To name a few.
I mean these ads make you smile. Especially I remember each & every Fevicol Ad.
Podcast Recommendation and Thoughts on Indian SaaS Development
If you are a fan of Podcasts, I would refer to Digital Deepak's aka Deepak Kanakraju's podcast of Nivetha Muralidharan.
Please check the below tweets. 👎👎
It starts with a marketing topic though, why an agency would require to coach people.
Then, Deepak went on to explain how he handles giving cashback, the task he did for 500 people in 25+ batches.
Performance Marketing Pro Course - Week 5 Feedback Video
I am doing the 'Performance Marketing Pro' course from GrowthSchool & I am in week 5.
I learnt many new things & brushed up on plenty of old concepts. And, thanks to this course I found that my strong pillar is analytics.
Continued...... 👎👎
As part of the project/assignment I have made this video:
youtube.com/watch?v=K_8ZcBghmvg
Please see it completely & give feedback below. By mistake, my parents photo has come in screen recording as an invisible blessing.