Linkedin is full of suggestions with a ton of books from foreign authors.
I don't say those suggestions are of no use!
But, if you are a 90's Indian kid then surely you haven't missed these iconic TV commercials.
As given in below Tweet:
The Fevicol ad campaigns - Fevicol Bus, Fevicol Fish, Fevicol Sofa.
Cadbury Dairy Milk ad campaigns like "Kuch Khaas Hai",
To name a few.
I mean these ads make you smile. Especially I remember each & every Fevicol Ad.
These Ads were made by the Ogilvy agency.
And, the person behind this kind of creativity is Shri. Piyush Pandey.
Before Piyush joined Ogilvy in 1988, I remember only little as per my age, there wasn't Indian touch to TV advertisements back then.
He actually bought life to Indian TV commercials. A Desi touch.
And, people actually started loving TV commercials. Which, before him, surely people felt to be transactional.
And, today's Ads on the internet are no doubt transactional in nature.
Just dead!
You may argue that internet Ads are not that long & so forth.
But, a little bit of creativity can be added to at least Brand Awareness Ads.
I saw this creativity in Ads run by @digitalpratik. But, the rest all are transactional in nature.
Shri. Piyush Pandey has made many successful ad campaigns & has even represented in International competitions as a judge.
To recognise his contribution to the Indian Advertisement Industry, the Govt. of India accorded him the Padma Shri Award in 2016.
Started at Ogilty as a trainer. Now, he is Executive Chairman (India).
He has written 2 books. Interestingly, one is named on his family's Whatsapp group - Pandeymonium.
He is the brother of the famous folk singer Ila Arun.
It took me half a day's work for collecting all these. So, follow to banegaa hi. Please like & re-tweet for encouraging me for more such.
I am leaving you with his Ted Talk video:
Shailendra Singh Bais
@bais_shailu
📈 Performance Marketer | Google Analytics nerd | CRO Strategist | Avid learner & practitioner | I’ll Help You increase ROI & Profits. Click on the link below
