The features of Optimized Targeting in Google Ads, Advantage+ Campaigns in FB ads & Predictive Targeting in Microsoft Ads all have the same function.
They all try getting conversions outside our target radar which we have set. Kind of, AI works here in the background.
So only recently, even after being 38 years old, I can see advertisements for basic digital marketing courses, which I guess just a college passed-out might be interested in or the advertiser might have targeted ages 18-25.
Don't you think it's a wastage of the Ad budget? What's your say on this as AI can't be that dependable.
Shailendra Singh Bais
@bais_shailu
📈 Performance Marketer | Google Analytics nerd | CRO Strategist | Avid learner & practitioner | I’ll Help You increase ROI & Profits. Click on the link below
