Can website visitor identification tools really deliver? Or is this a new bubble?
If you're in the B2B GTM space, you’ve probably wondered the same.
This new technology is introducing new ways to approach outreach, ads and B2B data analysis.
But as more companies jump on this trend, the question remains: are these tools actually worth it?
Here’s what I’m noticing in this space:
→ New players launching almost every week, each claiming better accuracy or new targeting new geographies.
→ Public debates over which tool really delivers
→ Increasing debate around data privacy
So, which tools actually stand out?
Imran Patel recently shared benchmark data comparing the top players, and here’s what it showed:
🔹 Clearbit – 42% accuracy
🔹 Leadfeeder (Dealfront) – 42% accuracy
🔹 RB2B – 33% accuracy
🔹 Apollo.io – 30% accuracy
🔹 Snitcher – 20% accuracy
🔹 Albacross – 20% accuracy
🔹 People Data Labs – 14% accuracy
Even the best tools are a long way from perfect.
There’s a clear gap between identifying visitors and identifying them accurately.
But even with imperfect results, these tools are powering new, creative outbound and automation possibilities, becoming a GTM driver for many B2B companies.
↳ What's your take on these tools?
If you’re considering one of these solutions, check the link in the comments to see the benchmark and a tool to try these in real time.
This was my attempt... and big news, I now work in a VC???