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Typefully
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We're launching a Command Bar today with great commands and features.
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@aaditsh
I think this thread hook could be improved.
@frankdilo
On it 🔥
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Reply with "Notion" to get early access to my new template.
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After trying literally all the major Twitter scheduling tools, I settled with @typefully.
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@aaditsh
I think this thread hook could be improved.
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On it 🔥
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One could think: here you got a blockchain, all data is public, you can see every txn on @etherscan–everyone should know everything
And yet, if to ask any creator what's your token retention, what's conversion in the funnel, or what's your target audience, they can't answer! 🧵:
2/ "Ehh, the community is active", "Meh, volume is growing", "Uh, the floor price is X", and indeed, the floor price is not a big secret, you can find lots of market data that is useful for traders.
But is it as useful for creators?
3/ What's the token price for a creator? It's an alternative to their stock price. So you tell me the founders know damn well how their stocks behave but don't know much about the product itself or the users?
4/ Where is the event-based tracking? Where are look-alike audiences? Who are the target personas? What's your funnel bro? It's like if web2 product managers were studying @Similarweb instead of @googleanalytics or @mixpanel
5/ Why #web3 marketing of the future is at the level of the 2000s?
6 / My speculations:
- The market is immature, the intelligence which comes with scale is not needed at the bull times when people put money in your pockets for promises
- Web3 is allergic to targeting and any tracking. You can't reach the right segment even if you'd find it
7/ The reasons can be different, but one thing is clear–as projects get more mature and serious, people start thinking more about measuring and controlling what they do (sounds ridiculous to argue about importance of it in web2 🙄)
The only question–how soon will we get there?