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Cash is like oxygen for companies. Startup founders sometimes take it for granted, but it keeps your company alive.
From @seema_amble, @melissawasser & @EMinSF: here’s how to determine what actually counts as “cash” to run your business. 🧵👇
The fundamental tenet of managing your liquidity as a startup is that timing matters.
That means having an accurate understanding of when cash is coming in and when it needs to be paid out, and when it is locked up for other needs, both in the short-term and long-term.
As a founder, you should ideally have a daily view on liquid cash: this is your cash in the bank, not including restricted cash, investments, or anything that is tied up on a daily basis.
So what counts as cash?
The amount of cash you have may seem obvious — it should be the amount that you have in your bank account — but there’s often confusion.
Cash can be kept in multiple accounts, there are bills to be paid, incoming receivables, earned revenue not yet collected, debt, and more.
It can be helpful to think about your cash sources and uses in terms of operating and financing cash flow.
Operating — revenue from customers, paying salaries, marketing spend.
Financing — cash typically received from debt or equity raises.
A common mistake that startups make when figuring out their cash position is counting all their earned revenue against their expenses.
But again, timing matters.
Cash is sometimes tied up and therefore not liquid. This includes cash in escrow with your payment gateway, loans you’ve extended, or equity committed as “first-loss.”
Debt also needs to be repaid, so the most conservative view is to not include debt in your cash number.