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If you had to pick 5 product attributes on #Amazon that have to be perfect, what would they be?
Well, we'll tell you what ours would be.
A thread...
🧵/7
(1) Keywords.
Important for internal and external search results. 🔎
Think of what words your customers would put into search to find your product, both direct and indirect. You can enter up to 50 keywords, so make sure to use them wisely. 👀
2/7
(2) Product Specifications. 📐
Often overlooked by vendos/sellers, but not by customers.
By being as clear as possible on specifications you should see an increase in conversion rates and a decrease in customer returns. 📈
3/7
(3) The Main Image. 📸
Sounds so simple, but so many get it wrong.
Make sure:
- It's only the product 🎧
- White Background ⬜️
- High Resolution ⭐️
- No text, logos, borders or graphics ❌
4/7
(4) Product Video. 🎥
This is an opportunity to show your product in the best light possible. You can use your product's TV advertisement, a product walkthrough or any other way you like.
This is simply a must-do, that done correctly only has positive impacts.
5/7
(5) Bullet Points. ⚫️
This is one of the first things customers scroll to so they can get the highlights of the products.
Use bullet points to highlight key features of the product.
Keep them short and to the point, whilst also including keywords.
6/7
Those are just 5 product attributes out of around 30 that we could talk about.
Want to know more? Visit theamazonian.co to sign up to the newsletter to get free tips, news and case studies, as well being informed on the upcoming course we are about to release!
7/7