I’ve seen it time and time again…
When a community believes in your product, they don't just convert, they become lifelong advocates.
Here's the truth, SaaS friends:
1. A strong community creates trust.
2. Trust leads to higher trial conversion rates.
3. Engaged users see value—and their excitement is infectious.
Wondering when to pitch paid plans during trials?
Master the timing to maximize conversions for your B2B SaaS:
1️⃣ Onboarding phase: first impressions matter
❌ Introducing paid plans too early overwhelms users who're still learning the product
✅ Focus on guiding users through onboarding first. Introduce paid plans after users complete key milestones or experience their first aha moment
Struggling with low trial engagement?
Learn how in-app messaging can transform the experience for your B2B SaaS users:
1️⃣ Onboarding: guiding users from the start
❌ Problem: Users drop off because they don’t know where to begin.
✅ Fix: Use in-app welcome messages to guide new users through key onboarding steps, helping them achieve quick wins early in the trial.
Ever found yourself torn between offering an interactive demo or a free trial for your SaaS product? You’re not alone. 🤔
(Day 42/90 LinkedIn Challenge)
Here's my take on when to use each:
Interactive Demos:
1. Best for complex products needing explanation.
2. Perfect for engaging potential customers in real-time.
3. Helps showcase unique features directly.
Having trouble segmenting your trial users effectively?
(Day 39/90 LinkedIn Challenge)
Discover advanced strategies to get it right: 🧵
1/ Behavioral segmentation: treating all trial users the same
Problem: Generic messaging doesn’t address specific user actions or needs.
Fix: Segment users based on actions like feature usage, time spent in the app, or pages visited.
Struggling to track trial success in your vertical-specific SaaS?
(Day 38/90 LinkedIn Challenge)
Here’s how to fix it: 🧵
1. SaaS: activation without feature adoption
Problem: Trial users activate accounts but don’t use key features.
Fix: Track feature usage metrics like the number of tasks created, integrations set up, or reports generated.
How can you convert SaaS trial users through customer testimonials?
(Day 37/90 LinkedIn Challenge)
A thread 🧵
1. Relevance: using generic testimonials
Problem: Testimonials don’t resonate with trial users’ specific needs.
Fix: Showcase testimonials from customers in similar industries, roles, or with similar use cases.
How to handle technical issues during SaaS trials?
(Day 36/90 LinkedIn Challenge)
A thread 🧵
1. Proactive monitoring: waiting for users to report issues
Problem: Users lose trust when they encounter problems before you notice them.
Fix: Implement real-time monitoring tools to detect and address issues early.
How to handle feature requests during trials?
A thread 🧵
1. Listening: ignoring feedback
Problem: Users feel unheard when their feature requests are dismissed.
Fix: Acknowledge every request and thank users for sharing their thoughts, even if you can’t fulfill them immediately.