Struggling to track trial success in your vertical-specific SaaS?
(Day 38/90 LinkedIn Challenge)
Here’s how to fix it: 🧵
1. SaaS: activation without feature adoption
Problem: Trial users activate accounts but don’t use key features.
Fix: Track feature usage metrics like the number of tasks created, integrations set up, or reports generated.
2. E-commerce: high browsing, low checkout
Problem: Users explore but don’t make a purchase during the trial.
Fix: Measure add-to-cart rates, product page views, and abandoned cart recovery rates.
3. Healthcare: user engagement without trust signals
Problem: Users engage but hesitate to fully adopt due to privacy concerns.
Fix: Monitor account verification rates, uploaded documents, and consent form completions.
4. Education: content consumption without progression
Problem: Learners consume trial content but don’t progress through modules.
Fix: Track completed lessons, quizzes attempted, and certificates earned.
5. FinTech: high app usage, low transaction volume
Problem: Users explore features but don’t initiate financial transactions.
Fix: Measure transaction initiation, account linking, and goal-setting completion rates.
6. Marketing: logins without campaign launches
Problem: Users access the platform but don’t launch marketing campaigns.
Fix: Track campaigns created, ad creatives uploaded, and analytics reports accessed.
7. Real estate: property views without inquiries
Problem: Users browse properties but don’t reach out to agents or owners.
Fix: Measure property inquiries, scheduled visits, and saved listings.
8. Retail: store visits without loyalty sign-ups
Problem: Trial users visit online or offline stores but don’t commit to loyalty programs.
Fix: Track loyalty program sign-ups, redeemed offers, and repeat visits.
9. HR Tech: profile creation without hires
Problem: Recruiters sign up but don’t post jobs or make hires during the trial.
Fix: Monitor job postings, candidate views, and interview scheduling metrics.
10. Hospitality: high interest, low bookings
Problem: Users explore listings but don’t make bookings.
Fix: Measure booking inquiries, reservations completed, and review submissions.
P.S. Struggling with trial-to-paid conversions? I’ll audit your current approach for free!