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Design also what you can't see

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3 years ago

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“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” ― Steve Jobs
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Roel Smelt

@roelsmelt

Strategy, Innovation & Operations