53% of Millenials eat at restaurants they’ve seen on TikTok

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53% of millennial users visited or ordered from a restaurant they had seen on #TikTok These are the findings of an @MGHus survey of 1,139 TikTok users in the US #socialmedia #attentioneconomy #socialcommerce

And while millennials appear to be particularly inspired by the app, 38% of #TikTok users across all generations have visited or ordered food from restaurants they previously saw on the app. businessofapps.com/news/how-tiktok-influences-restaurant-visits-of-over-50-of-millennials/

What’s driving food orders? #TikTok has managed to establish a huge community of food lovers who share their culinary experiences. As the study shows, this translates to real dining visits. And foodies aren’t shy to go the extra mile either. restaurantmarketing.mghus.com/blog/tiktoks-major-influence-on-todays-dining-behavior

Some 30% said they travelled longer than usual to visit a #TikTok-recommended restaurant while 28% were willing to fork out slightly more to pay for their dining experiences.

This presents food app marketers and restaurants with a unique opportunity to reach a highly committed foodie audience. A single review on a popular #TikTok channel can boost restaurant visits.

But the driving force behind restaurant visits is still the appetising-looking food for the majority (72%) of #TikTok users. 42% of users showed up to taste a unique menu item, while 42% went because the place looked fun.

Key takeaways • 53% of millennial users visited or ordered from a restaurant they had seen on #TikTok • Third of users are willing to travel longer and pay more for restaurants they saw on the app • Short-form video offers opportunities for marketers to drive site visits

For more on why #TikTok is so addictive, read this 👉 rickhuckstep.com/tiktok-addiction/

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