53% of millennial users visited or ordered from a restaurant they had seen on
These are the findings of an survey of 1,139 TikTok users in the US
Some 30% said they travelled longer than usual to visit a -recommended restaurant while 28% were willing to fork out slightly more to pay for their dining experiences.
This presents food app marketers and restaurants with a unique opportunity to reach a highly committed foodie audience.
A single review on a popular channel can boost restaurant visits.
But the driving force behind restaurant visits is still the appetising-looking food for the majority (72%) of users.
42% of users showed up to taste a unique menu item, while 42% went because the place looked fun.
• 53% of millennial users visited or ordered from a restaurant they had seen on
• Third of users are willing to travel longer and pay more for restaurants they saw on the app
• Short-form video offers opportunities for marketers to drive site visits